MKOR Research Blog: Actionable Insights & Market Trends

The authors of the book Loyalty Myths, Timothy Keiningham, Terry Varva, Lerzan Aksoy, and Henri Wallard, argue against the myth that strategies based on attracting new customers lead to financial disaster.

There are thousands of things you could do for customer loyalty, but only one you must do: customer service. Note: You don't define it; your customers do.

If your business targets the B2B sector, how can you acquire new clients? Of course, you've already used all the classic marketing methods, attended networking events, and called everyone you know to tell them about your business. What's…

Mashable, the digital resource that keeps us connected to social and technological trends from around the world, published a selfie yesterday marked with a virality alert: the Queen of Great Britain is in the photo!

Most companies do not have a Market Intelligence department and, unsurprisingly, most new businesses fail. Those that do succeed likely use some elements of this field.

The study conducted by MKOR on Romanian SMEs shows that the existence of a marketing strategy is still rare. Another observation of the study is the correlation between a higher market share and companies that have planned their marketing…

In her article on the Harvard Business Review blog, Why can’t we stop working?, Dorie Clark analyzes the behavior of professionals – that is, our own. Unfortunately, we sometimes find ourselves in these examples.

Elon Musk, one of the most important entrepreneurs of our time, is “responsible” for bringing innovative companies such as PayPal, SpaceX, and Tesla Motors to market.

In a previous post, I promised you an article with business tips that I received from a group of extraordinary business people, remarkable first and foremost for their modesty. Moving past the start-up phase of the business, the discussion…

During the Entrepreneurs vs. Investors event, discussions focused on start-ups, challenges faced during the company's maturity stages, types of funding, and business angels (nearly all the entrepreneurs on the panel being business angels).