MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
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Romanian Online Fashion Market Study, Featured on ProTV
One of the notable appearances of the figures published in our study was on ProTV News, presented by Andreea Esca. Here is the recording of the report:
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Romania Online Fashion Market Study 2016
Clothing items are one of the most popular and dynamic categories in e-commerce. In Romania, the fashion segment represented approximately 11% of total online purchases in 2015, exceeding 100 million Euros.
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5 Principles in B2B Segmentation
In this article, you will find some of the main differences between B2B and B2C markets, as well as the implications for segmenting such a market.
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3 Tips For Creating An Opinion Poll
The survey is a quantitative method and is conducted based on a questionnaire applied to a previously established target audience (sample).
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Measuring Customer Satisfaction – Edenred Romania
Three-month customer satisfaction study for Edenred Romania covering all three stakeholder segments: business clients, affiliate merchants and Ticket Restaurant cardholders. Online questionnaires, focus groups and in-depth interviews…
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Launching a New Product – Prodvinalco Cluj
In collaboration with Prodvinalco Cluj, the MKOR Consulting team conducted a qualitative research to launch new products.
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Customer Satisfaction Survey – Goodyear Romania
Customer satisfaction survey run for Goodyear Romania across its 100 most important clients, using structured CATI phone interviews. The study compared external and internal feedback, surfaced complaints and praise, and produced…
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Competitive Analysis – Elmafarm Drugstores
Mystery shopping and exit interviews across 10 rival pharmacies in Cluj-Napoca shaped Elmafarm's expansion playbook. MKOR mapped competitors in-store and online, decoded customer reasons for choosing each brand, and turned the competitive…
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3 Business Mistakes to Avoid
Understanding your customers will help you grow as you wish, according to the true potential of your business. Below, we will present the three most common business mistakes which, if avoided, can bring you success.
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