MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
The 2016 Homeschooling in Romania Study in the Press
Our objective was to explore parents' motivations and attitudes toward this type of education, without analyzing the penetration of homeschooling among the Romanian population.
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Results of the "Homeschooling in Romania" Study
Our initiative received an impressive number of responses from parents interested in expressing their opinions on this subject within an organized framework.
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Customer Satisfaction vs. Customer Loyalty
Over time, measuring customer satisfaction has proven to be a good indicator for building customer loyalty. For a long time, marketers believed that as long as they met or even exceeded customer expectations, customers would be satisfied.
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MKOR Study: What Is Your Opinion on Homeschooling?
A concept often encountered outside our country, which is now taking shape here, homeschooling is ardently supported by some and criticized by others.
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Sign up as a Mystery Shopper for MKOR!
Fill out the form on the right if you want to earn some extra money working in your spare time as a mystery shopper for us.
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Romanian Online Fashion Market Study, Featured on ProTV
One of the notable appearances of the figures published in our study was on ProTV News, presented by Andreea Esca. Here is the recording of the report:
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Romania Online Fashion Market Study 2016
Clothing items are one of the most popular and dynamic categories in e-commerce. In Romania, the fashion segment represented approximately 11% of total online purchases in 2015, exceeding 100 million Euros.
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5 Principles in B2B Segmentation
In this article, you will find some of the main differences between B2B and B2C markets, as well as the implications for segmenting such a market.
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3 Tips For Creating An Opinion Poll
The survey is a quantitative method and is conducted based on a questionnaire applied to a previously established target audience (sample).
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Measuring Customer Satisfaction – Edenred Romania
Three-month customer satisfaction study for Edenred Romania covering all three stakeholder segments: business clients, affiliate merchants and Ticket Restaurant cardholders. Online questionnaires, focus groups and in-depth interviews…
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