The collaboration between MKOR Consulting and Inspire Group consisted of an extensive Employer Branding Study, aimed at providing employers in Romania with an overall picture of the labor market.

The study “Romania’s Favorite Employers” consists of a complete diagnosis for 220 companies in Romania, in terms of employer brand awareness.

The companies analyzed within the study were able to opt for personalized reports, from which they found out the position of their employer brand in relation to the main competitors or the entire industry.

employer-branding-report
The “Romania’s Favorite Employers” study helped employers in the Romanian labor market by enabling them to understand:

  • To what extent their companies are known by potential employees;
  • How attractive their company is from the perspective of people looking for a job;
  • What attributes have an impact on respondents when choosing an employer;
  • What benefits are considered important when evaluating a potential employer;
  • The strengths and weaknesses of their company compared to the industry and top companies;
  • The most efficient communication channels for employees;
  • The communication channels preferred by potential employees;
  • Salary expectations of the entry-level segment;
  • The intention to leave the country to work abroad.

The “Romania’s Favorite Employers” study targeted:

  • 220 companies analyzed in detail;
  • 16 industries;
  • 20 cities;
  • 26 criteria were analyzed in detail for each company;
  • Over 25,000 respondents for each employer.

profilul-respondenti
The added value of the study consists of information regarding:

  • The evaluation of your own company based on evaluation criteria;
  • Comparison with the industry average in which your company operates (benchmarking);
  • Comparison with top companies.

The study was developed with the help of 30 HR departments from top companies. The representative samples were defined based on gender, age, occupation, education, size, and the main activity of the companies.

If you find the study useful and would like to learn more about it or want a customized Employer Branding study, please don’t hesitate to contact us, and we will respond promptly.

Target Market:

  • Romania

Methodology used:

  • Online interview (CAWI)

Contact us for your project

Do you seek optimal solutions for your business that match the brand you represent? Our professional team will guide you through the research processes that will help you achieve timely insights to base your business strategy on.

Our MKOR team ensures a collaboration in which you will find flexibility and a thorough understanding of the research needed to achieve the results you expect by the end. We invite you to explore our study portfolio that we have conducted for our clients.

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MKOR Studies in the Context of Market Uncertainty

In a rapidly changing environment with constant uncertainties, adaptability and flexibility become essential for every business seeking to develop its services. We understand that being up-to-date with continuously changing information is crucial, as it prepares us to adapt to market demands and stay ahead.

Our expertise is grounded in recognizing the exact value of data and studies. We assure you that you can rely on our experience, offering valuable insights into the Romanian market.

With Consumer Trends.Live, our study platform, we provide timely analysis facilitated by our team, ensuring that your business adapts and responds to market dynamics. This platform offers continuous updates on analyzed markets.

Through Consumer Trends.Live, you can access data in real time that allows our team to make informed decisions quickly and efficiently adapt to market needs.

In securing competitive advantages, we offer strategic insights that are immediately actionable, ensuring your business remains competitive and well-informed.