Technology has an increasingly important role in business, and digitization has become essential to remain competitive in the market and improve efficiency in organizations.
Senior Software is a local supplier and developer of integrated software solutions for business management that helps companies in Romania and beyond, to reach their maximum potential, work more efficiently and be more profitable, offering them the technical solutions suited to their needs.
With over 20 years of experience, Senior Software implements state-of-the-art hardware & software systems and offers consulting from professionals with experience in IT, Economics, Logistics and Production.
Although there are numerous suppliers of software, hardware, digital applications and local and international systems to which we can have access, the digital technology and optimization process still faces certain challenges in Romania, especially in the case of SMEs.
In this context, the software company delegated MKOR to carry out a feasibility study with the aim of validating the potential of an innovative solution for the integrated management of company resources. At the same time, we set out to discover what is the approach of small and medium-sized businesses regarding technology and digitization in the work flow within organizations.
In partnership with Senior Software, we carried out the “Digitalization in Romanian SMEs” Study, and the report and research results were published in the press. Below you can see the press coverage section. The key results discovered and the conclusions from the study are relevant and valuable for the business environment in Romania. We invite you to download the “Digitalization in Romanian SMEs” report here . The study was carried out in partnership with Senior Software, at the end of 2022.
Digitization in Romanian SMEs
For this market research , we conducted a CAWI & CATI quantitative study, using as a data collection tool the online and telephone opinion survey, carried out on the basis of Senior Software’s customers. The research also included a component to assess customer satisfaction with working with Senior Software.
According to the research results, companies are looking for digitization solutions to optimize key business areas, such as flow and process optimization and data management.
To be successful in implementation, decision makers consider strategic approach, allocation of financial resources and expertise as key pillars.
Here are some key points:
- 57% of participating SMEs measure the impact of digitization in turnover
- For a quarter of the companies, the estimated impact exceeds 30% of the turnover
- The most sought-after solutions focus on operational efficiency and data management
- Almost 7 out of 10 SMEs use digital technologies to optimize processes and workflows
Research objectives
The objectives of the research aimed at the deep understanding of digitization in companies, with an emphasis on the process, monitoring the impact of digital systems, sources of information, decision factors.
Objectives:
- Digitization in the companies under study
- Benchmarking Software Service Providers
- Perceived benefits of working with Senior Software
- Market opportunities and the discovery of potential new solutions
About the business digitalization opportunity research
The data are extracted from the study Business Sentiment – Digitization of SMEs in Romania, carried out by MKOR in partnership with Senior Software.
- Sample : N=102 respondents
- Target : decision-makers from Romanian SMEs, responsible for contracting and managing digitization solutions
- Research method : online and telephone survey (CAWI & CATI)
- Research tool : questionnaire
- Period : December 2022
About Senior Software
Senior Software is a local supplier and developer of integrated business management software solutions, present in the market since 2003. The company specializes in the distribution, manufacturing, retail and service industries and offers customized solutions for areas such as FMCG, building materials, pharmaceuticals, equipment and other.
The company has experience in solid practices and customized workflows, integrated into specialized solutions for sales, marketing, management, manufacturing, logistics, reporting and data analysis.
Their applications have a modular structure and can be delivered in different versions, both SaaS and On-premise, which allows the implementation of a flexible licensing policy whose costs are easily controlled.
Contact us for your project
Do you want to know how your company is perceived by customers, partners or employees? At MKOR we know how important it is to have data you can rely on to achieve your goals.
By conducting opportunity studies we collect relevant data that will help you take your organization to the next level, improve your strategy or discover new service or product opportunities.
We, the MKOR team of consultants , assure you that together we will choose the right methodology for your research project and that the results you will receive at the end will exceed your expectations. We invite you to browse the portfolio of market studies and marketing research carried out for our clients.
Contact us. We are a video call away. 🙂
MKOR studies in the context of market uncertainty
In the context of rapid change and constant uncertainty, adaptability and flexibility become the keys to success for any business or service. We understand that in an ever-changing world, quick access to up-to-date information can make the difference between being ready for market demands and being left behind.
Our expertise is based on recognizing the value of accurate data and market research. We are here to offer you access to our experience, to valuable data from the Romanian market.
At MKOR, we respond to the need for data on consumer behavior in Romania through the first real-time market study – Consumer Trends.Live. This comprehensive market intelligence tool is the only resource that consistently provides data from 7 monitored industries.
Gain competitive advantage with strategic market data as it happens, with a single click in the interactive dashboard.
Request a free demo. We show you how Consumer Trends.Live works and how it can help you in your business.
