Market Research for Tech & eCommerce Brands
Your conversion rate is slipping and analytics won’t tell you why. We answer with applied market research for tech and eCommerce: concept testing for digital products, SaaS brand tracking, and user experience studies. Recent work includes VidaXL, VTEX, SmartBill, and Fitbit. See the full portfolio below.
Explore our portfolio by industry:
Retail & FMCG | Finance, Banking & Insurance | Health, Pharma & Beauty | Fashion & Lifestyle | Real Estate & Construction | B2B Services & Logistics | Social & Education | Auto & Mobility | HoReCa & Tourism | Energy & Utilities
From Idea to Certainty: How a Market Study Validated a Legal-Tech Platform and Defined the Launch Strategy
An entrepreneur with an innovative legal-tech idea needed to validate market demand. MKOR conducted a concept testing study to measure user interest, purchase intent, and pricing strategy, effectively de-risking the investment and providing a clear path for development.
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Edenred Case Study: A Market Opportunity Study for a New HR Software Solution
Before investing in a new employee benefits platform, Edenred partnered with MKOR to validate the market opportunity. We ran a study to identify the purchasing criteria, unmet needs, and adoption triggers among HR decision-makers, providing a data-driven foundation for their launch strategy.
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SmartBill Case Study: Analyzing Brand Performance in the B2B Invoicing Software Market
As a market leader, SmartBill needed to understand its positioning against key competitors. MKOR delivered a comprehensive brand performance study analyzing brand awareness, SME purchase drivers, and switching triggers, providing critical data to refine their marketing and sales strategy.
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Case Study: Validating a Digital Nutrition Product in the Health & Fitness Market
An entrepreneur wanted to launch a personalized nutrition eBook. Through our Agile Research and Concept Testing, we uncovered low consumer interest and pricing barriers, providing critical insights that helped avoid a costly investment and reshaped the business strategy.
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B2B IT&C Market Research – Business Sentiment – GTS Telecom
MKOR’s study on IT&C customer satisfaction in Romania identifies challenges, selection criteria, and long-term partnership strategies. Actionable insights to support key business decisions.
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Viorica Cosmetic Brand Performance Analysis: What the Market Says
To evaluate the brand's performance level among the female target audience, Viorica Cosmetic commissioned MKOR to conduct a market study to establish its positioning.
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Opportunity Study – E-commerce in Romania – VTEX
VTEX partnered with MKOR for an in-depth opportunity study on Romania’s e-commerce market in 2024, analyzing platforms, marketing tools, and market trends.
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Diary Research: Monitoring Sleep Experience – Fitbit Romania
Discover how Fitbit Romania, in collaboration with MKOR, carried out a diary study to gain deeper insights into users' sleep experiences and enhance products with valuable findings.
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Satisfaction and Profiling Study – Romania’s eCommerce Market – Gomag
Gomag collaborated with MKOR to conduct a market study aimed at offering an in-depth perspective on Romania’s eCommerce market from the online retailer’s point of view.
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B2B Opportunity Research – Software Solutions for Business Management – Senior Software
Senior Software company has tasked MKOR with conducting a B2B opportunity research to validate the potential of an innovative solution for integrated company resource management.
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Quantitative Study – Identification of the Romanian eCommerce Market Characteristics – VTEX
VTEX wanted an in-depth understanding of the Romanian eCommerce market, identifying the challenges caused by the COVID-19 pandemic and the trends imposed by it.
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Qualitative study – Digitalization in Romanian Companies – Beck et al.
Beck et. al mandated a qualitative study to MKOR to deeply understand the need of digitization in the Romanian market and also determine the level of maturity of existing initiatives.
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Case Studies to Showcase Performance Improvement – Beck et al.
In order to carry out the case studies, the MKOR specialists conducted in-depth face to face interviews with the final clients, at their headquarters in Bucharest, Alba-Iulia, Targu-Mures and Cluj-Napoca.
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Opportunity Research Study – Online Home & Design App
An opportunity research study for a home and design app concept, measuring Romanian consumers' willingness to use and pay for remodeling tools, preferred features, payment methods and inspiration sources. The findings mapped product-market fit and channel strategy for the home and deco vertical.
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Market Opportunity Research for Opening a Furniture Factory – VidaXL
Where should VidaXL open its next furniture factory in Romania? MKOR's opportunity research combined desk analysis, INSSE and ANOFM databases, and an interactive map of high-potential zones, giving the international retailer a risk-and-opportunity view to pick the ideal European hub location.
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How we help tech and eCommerce teams decide with confidence
Your conversion rate is slipping and analytics can’t tell you why. The product team has a theory, marketing has another, and actual users would give you a third answer if anyone asked them. Market research with MKOR tells you what is blocking conversion, how your product is perceived against the alternatives, and where the flow breaks between app, website, and checkout.
We work with SaaS platforms, online retailers, and digital products, turning bounce rates and session logs into product decisions you can ship. Not dashboards everyone watches and nobody uses.
Digital product validation
A feature shipped without validation is code written for nothing. Before development we run business idea evaluation on the target segment, then concept testing on flow and messaging, and on the working prototype we run product testing with real users. Example: concept testing for a digital product in the health and fitness market, where we validated the value proposition before the first sprint began.
SaaS & eCommerce performance
How much of the market knows you exist? What does a buyer comparing three solutions associate with your brand in the moment of decision? We answer these through continuous brand tracking, brand awareness research, and competitive analysis in categories where buying decisions close in 48 hours. Real work: the brand performance study for SmartBill in invoicing software, where we measured positioning against local and international alternatives.
Understanding the user
A user will never tell you “I dropped off because your form had seven fields.” They will tell you “it wasn’t for me.” We combine usage and attitudes research with consumer studies and consumer profiling on digital segments, so you see why people walk away and which of them are worth winning back. In the field: the profile of Romania’s eCommerce market, and the quantitative eCommerce study for VTEX that calibrated an enterprise go-to-market strategy.
UX & digital conversion
A checkout that loses 30% of users on step three doesn’t need another redesign. It needs data. We measure real friction across flows with consumer experience research, and when product needs an answer this week rather than next quarter we run agile research with results in days. We deliver clear priorities: what stays, what changes, what gets cut.
Future of technology
Adoption rarely follows the line the roadmap draws. We measure market readiness with market opportunity analysis and build demand scenarios through innovation and forecasting when you move into a new vertical or launch a product category that doesn’t exist yet in Romania. One example: the opportunity study for a legal-tech platform.
Common questions about tech & eCommerce research
How much does market research cost for a digital product or eCommerce platform?
Budget depends on methodology, digital panel size, number of segments, and turnaround speed. As a guide, concept testing on a new flow starts from a few thousand euros, while a SaaS brand tracking program with quarterly waves is usually scoped on an annual contract. Accurate estimates need a concrete brief, so send us the project details and we’ll come back with numbers.
How do you test a new feature before launch?
In two steps. First, concept testing on mockups or clickable prototypes, with users from the target segment, to validate perceived value and understanding of the flow. Then product testing on the working version, under real-use conditions, with measurements on effort and willingness to pay. You get clear prioritization: what ships, what changes, what gets cut.
What is the difference between UX research and concept testing for digital products?
UX research measures how easily someone uses a product that already exists: where they get stuck, how much effort they spend, which steps they skip. Concept testing happens earlier, on an idea or prototype, so you learn whether the proposition is worth building at all. A serious product uses both, in that order.
What does a SaaS brand tracking study tell me?
Aided and unaided awareness in your market segment, consideration inside the evaluation process, attribute associations against direct competitors, and purchase intent on a 6- and 12-month horizon. Across successive waves you see the effect of campaigns and feature launches. See how the method was applied for SmartBill in the invoicing software market.
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