Market Research for B2B Services & Logistics Brands

Why do corporate clients sign with you and not the next supplier on the shortlist? We answer with applied market research for B2B services and logistics: account satisfaction studies, opportunity analysis, and buyer decision research. Recent work includes FM Logistic, CT Park, TBF, and Civitta. See the full portfolio below.

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How we help B2B services and logistics teams decide with confidence

The B2B sales cycle is long, the decision sits with a buying committee, and every lost account costs more than an entire FMCG campaign. Do you know why clients sign with you instead of the next vendor on the list? Market research with MKOR maps how corporate buyers really decide, what sets you apart from the competition, and where friction builds up inside the contract relationship.

We work with B2B service providers, logistics parks, and consultancies, turning decision-maker interviews, account audits, and satisfaction data into moves the sales and account teams can make this quarter. Not slides that live in SharePoint.

Launches & go-to-market

A new B2B service is hard to test in market: the cycle is too long to learn from mistakes. We validate the offer and positioning before launch through brand concept testing, commercial feasibility through business idea evaluation, and market size through opportunity analysis. Example: the opportunity study on the content and digital marketing services market in Transylvania, with data on budgets, preferred vendors, and real selection criteria.

Corporate brand performance

In B2B the brand sells twice: once to clients and once to future employees. We measure both directions through continuous brand tracking, brand awareness research among decision-makers, and employer brand evaluation for the roles that are hardest to hire for. The output tells you which attributes land with corporate buyers, which land with candidates, and where the two audiences see the same company differently.

B2B buyer decision

In corporate purchasing no single person decides. A user, a buyer, a financial approver, and sometimes a full committee all weigh in. We reconstruct the path through usage and attitudes research with decision-makers inside real accounts, paired with satisfaction studies across your existing book, so you spot friction before it becomes a reason to terminate. Example: the study on Romanian management for TBF, built on in-depth interviews with founders and CEOs.

B2B digital efficiency

Corporate clients now expect the same UX standards as their banking app: online quotes, tracking portals, self-service on invoices. You have to deliver that without losing the sense of partnership. We measure the real experience through consumer experience research on client portals and run agile research when you need validation in days for a process change or a new feature. In the field: the development opportunity analysis for Fircona.

Future of logistics & outsourcing

Nearshoring, warehouse automation, sustainability pressure, volatile post-pandemic demand: the logistics market rewrites itself every quarter. We fold these signals into innovation and forecasting when you plan capital investment, and opportunity analysis when you evaluate a new region or vertical. Real work: the Romanian logistics market study for FM Logistic, with market sizing, client profiles, and growth directions.

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Common questions about B2B services & logistics research

How much does a market research study cost for a B2B service?

Cost depends more on access to decision-makers than on interview volume: a qualitative study with 15 to 20 CEOs and procurement directors costs in the same range as a quantitative tracker with several hundred B2C respondents. As a guide, a market opportunity study in a narrow vertical starts from a few thousand euros, and a satisfaction study across your contract book scales with the number of accounts. Send us the brief through the quote form and we come back with an estimate within 48 hours.

How do you measure loyalty among corporate clients?

We combine relational NPS with decision-maker interviews rather than questionnaires sent to a generic contact address. In our B2B satisfaction studies we split scores by role (user, buyer, approver) because each has different reasons to walk. On top of that, we cross-reference scores with attitudes toward the vendor, so you see which accounts are at risk even when they officially tick the “satisfied” box.

What methods do you use for employer branding research?

Internally we run employee satisfaction research with questions split by seniority and department, because management issues don’t look the same in ops as they do in sales. Externally we interview active and passive candidates for the critical roles and benchmark their perception against direct competitors through employer brand evaluation. The deliverable includes a tested employee value proposition, not one written in an internal workshop.

Can I receive qualified leads from an MKOR market research project?

Yes, and it’s an advantage few research vendors offer. In our B2B interviews we speak with real decision-makers inside target accounts; when some of them express explicit interest in your offer, we request GDPR consent and pass them on as qualified leads to your sales team. In practice, market research doubles as a prospecting channel, not just a research report. Volume depends on the vertical and on how compelling your service is, but on recent projects we have delivered between 5 and 20 qualified leads per wave.

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