Research Whitepapers
MKOR Study: 7 in 10 Romanians plan to shop on Black Friday, make their lists early and expect big discounts
Black Friday 2026 shoppers come prepared. Of the 70% who plan to buy, 84% make…
MKOR Study: AI Adoption Report Romania. How Romanians See Artificial Intelligence in 2026
How do Romanians actually see Artificial Intelligence? How far have they come…
MKOR Consumer Sentiment 2026 Study: 87% of Romanians are pessimistic, and optimists have halved in 3 years
Between Q3 2023 and Q2 2026, we conducted a 12-quarter analysis of Romanian…
MKOR Study: Romanian Diaspora 2026 - 61% Invest Back Home, While 7 in 10 Romanians Rule Out Returning in the Next 12 Months
The MKOR “Diaspora Sentiment 2026” study starts from three crucial…
MKOR Study: The Sustainable Consumer in Romania in 2026. 62% of the market is still undecided. What can convince them to choose eco?
The trust crisis is changing the way we shop Since February 2020, Romania has…
Employee Sentiment Romania 2026: Pay Rises Halved, 1 in 3 Plan to Leave
MKOR’s annual Employee Sentiment study documents three consecutive years…
Research by MKOR: The End of Impulse Buying? How the Black Friday Romanian Consumer Really Looks Like in 2025
Update of 14 October 2026: In the original version of this article, the 2024…
MKOR Study: Only 1 in 10 Romanians Practices Active Prevention. The Rest Visit the Dentist Out of Fear or Pain
The Romanian Patient Map: 4 out of 10 are “Reactionaries”, trapped…
MKOR Study: Beyond the 450 RON Budget, Parents’ Real Concern Is Bullying
Back to School 2025: When Fear of Bullying Surpasses Worries About the 450 RON…
MKOR Study: 3 Out of 4 Romanians Do Not Believe the State Spends Their Money Properly – Fiscal X-Ray of Romania, June 2025
Before taxes, cut privileges – the clear message from Romanians in MKOR’s…