MKOR Consulting conducted market research for a potential investor who wanted to have a complete picture of the opportunities for opening a fast-food restaurant type Burger House in Ploiești, whose menu would include a diversified offer of burgers.
Our client wanted to identify the optimal mix for such a restaurant:
- The most suitable location for the new fast-food restaurant
- The price customers would pay
- Culinary preferences
- Entertainment activities
- Complementary home delivery services.
Learning the Fast-Food Habits of Customers in Ploiești
Consequently, the main objectives of this research focused on identifying the eating out habits of the people of Ploiești concerning where they eat in the city, their willingness to consume burgers, identifying the optimal area for opening a restaurant in Ploiești, as well as gathering information on the main channels of information used by consumers when looking for a place to dine in the city.
The research targeted the opinions of women and men aged between 20 and 40 and was conducted online using a survey of the opinions of the residents of Ploiești.
Targeted Market
- Romania, Ploiești
Used Methodology
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