MKOR Blog - Latest trends in market research
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How Brand Tracking Studies are Conducted at MKOR
Brand tracking studies are essential tools for businesses and marketing professionals, as they provide crucial data and insights for making business decisions that align with market realities.
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Romanian Fashion Market 2023 vs 2021 – Consumers Perspective. 9 out of 10 buy at least one clothing item monthly.
The MKOR "Romania Fashion Market" study reveals the preferences and behaviors of Romanian consumers in a sector marked by economic fluctuations yet a constant passion for fashion and personal style. The analysis also highlights differences…
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Research: Summer 2024 Vacation Trends – Habits and Preferences of Romanians
In a constantly evolving tourism market, the MKOR study reveals that 3 out of 4 Romanians are planning a vacation in the next three months. The results show a preference for seaside destinations and Greece, with a growing interest in…
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5 Key Moments When Market Research Makes a Difference in Your Business Success
Discover the key moments for doing market research and the valuable insights it provides. Learn how this tool helps validate ideas, explore new markets, analyze consumer behavior, and boost business success.
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Retail Study: What Romanians Believe About the Future of Shopping in 2023
Romanians want better quality products and services in a store that uses technology to facilitate access to these products and services, as well as to provide a memorable user experience
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Urban Millennial Moms Are the Face of the Ethical Consumer Profile in Romania
In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the…
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Employee Sentiment Study: What Plans and Expectations Do Employees Have in 2024?
In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and…
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What Is Brand Tracking and Why Do You Need to Measure Brand Awareness to Grow Your Business
Brand tracking is not just about understanding your brand’s current status but is a strategic tool for sustained business growth. Brand tracking, the process of analyzing how well a brand is recognized and perceived, is essential for…
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Mystery Shopping: MKOR’s Tool for Measuring Brand Promises
The Mystery Shopping research technique provides invaluable insights into customer experience, service quality, and operational execution.
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How MKOR Does Market Research To Measure Customer Satisfaction
Dive into the world of customer satisfaction with MKOR's expert guidance. Discover how thorough research can reveal what truly makes your customers happy, leading to loyal clients and sustainable growth. Learn to measure and enhance…
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