MKOR Blog - Latest trends in market research


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5 Secrets of Competitive Businesses: How Agile Research Gives You Access to Critical Data


Staying competitive requires adaptability, innovation, and data-driven decisions. Explore the 5 key characteristics of competitive businesses and how Agile Research helps you gain actionable insights for growth.


0 Comments9 Minutes

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How to Successfully Launch a New Product or Service with Agile Research


Launch your product with confidence using MKOR’s Agile Research. Test ideas, analyze competitors, refine strategies, and gain actionable insights to align with market needs. Sign up today to access our special launch offer!


0 Comments10 Minutes

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Agile Research: Data-Driven Strategic Decisions Made Easy


Learn how Agile Research by MKOR enables fast, data-driven strategic decisions. Access reliable insights on your market, brand, and consumers to stay ahead of the competition.


0 Comments12 Minutes

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What to Watch Out for When Choosing to Work with a Market Research Agency: Top 3 Red Flags


Learn the essential aspects to consider when choosing a market research agency. Discover the top 3 red flags that indicate a problematic partnership and how MKOR can provide valuable insights to help grow your business.


0 Comments16 Minutes

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How Brand Tracking Studies are Conducted at MKOR


Brand tracking studies are essential tools for businesses and marketing professionals, as they provide crucial data and insights for making business decisions that align with market realities.


0 Comments13 Minutes

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Romanian Fashion Market 2023 vs 2021 – Consumers Perspective. 9 out of 10 buy at least one clothing item monthly.


The MKOR "Romania Fashion Market" study reveals the preferences and behaviors of Romanian consumers in a sector marked by economic fluctuations yet a constant passion for fashion and personal style. The analysis also highlights differences…


0 Comments14 Minutes

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Research: Summer 2024 Vacation Trends – Habits and Preferences of Romanians


In a constantly evolving tourism market, the MKOR study reveals that 3 out of 4 Romanians are planning a vacation in the next three months. The results show a preference for seaside destinations and Greece, with a growing interest in…


0 Comments15 Minutes

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5 Key Moments When Market Research Makes a Difference in Your Business Success


Discover the key moments for doing market research and the valuable insights it provides. Learn how this tool helps validate ideas, explore new markets, analyze consumer behavior, and boost business success.


0 Comments13 Minutes

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Retail Study: What Romanians Believe About the Future of Shopping in 2023


Romanians want better quality products and services in a store that uses technology to facilitate access to these products and services, as well as to provide a memorable user experience


0 Comments15 Minutes

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Urban Millennial Moms Are the Face of the Ethical Consumer Profile in Romania


In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the…


0 Comments16 Minutes