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MKOR Study: Romania’s Electoral Landscape, Caught Between Voting, Abstention, and Polarization – April 1, 2025
A new independent MKOR study on the 2025 Romanian presidential elections reveals a deeply polarized and unpredictable landscape. While George Simion leads first-round voting intentions, he faces defeat in all simulated second-round…
0 Comments20 Minutes
The Invisible Diversity – Autism Voice & MKOR Research on Neurodivergence in the Labor Market
Neurodiversity remains invisible in Romania’s labor market. The Autism Voice & MKOR research reveals the challenges and solutions for genuine integration in the workforce.
0 Comments16 Minutes
MKOR Study: The Ethical Consumer 2025. Only 4 Out of 10 Romanians Are Ethical Consumers. What’s Holding the Others Back?
Sustainability is increasingly shaping Romanians’ purchasing decisions. Discover in the study “The Ethical Consumer in Romania 2025” who these consumers are, what they prefer, and how brands can win them over.
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What Motivates or Hinders the Purchase Decision? Discover Key Factors with Agile Brand Tracking 2025
Agile Brand Tracking provides deep insights into consumer motivations and barriers, helping brands refine their marketing strategies for better engagement and loyalty.
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Agile Brand Tracking – How to Measure and Optimize Brand Performance
MKOR launches Agile Brand Tracking, the service that transforms data on awareness, usage, and preference into actionable insights. In 2025, optimize your brand strategy and discover who knows, uses, and recommends your brand compared to…
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Discover Your Customers’ Preferred Communication Channels with Agile Brand Tracking
Learn how Agile Brand Tracking helps you uncover your audience's preferred communication channels, track evolving trends, and optimize your marketing strategies for maximum impact.
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Impact and Innovation in Research at MKOR in 2024: A Retrospective
2024 at MKOR: From the Launch of Agile Research to National Recognition, Discover How We Supported Our Clients' Strategic Decisions
0 Comments29 Minutes
MKOR Study: Europe Versus Isolationism in Romania. How Democratic Values Are Losing Ground to Extremist Discourse
Descoperă cum valorile democratice pierd teren în fața discursurilor extremiste în România. Studiul MKOR 2024 evidențiază pesimismul în creștere, neîncrederea în instituții și preferințele electorale ale românilor.
0 Comments25 Minutes
MKOR Study: Black Friday 2024 Trends vs. 2023
În 2024, aproximativ 5,5 milioane de români plănuiesc să participe la Black Friday, conform studiului MKOR „Comportamente și Tendințe de Black Friday în România 2024”. Românii sunt tot mai organizați și își stabilesc bugetele și…
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Most Wanted Employers 2024 Study: Who Are Romania’s Most Desired Employers?
Discover the MKOR study "Most Wanted Employers 2024" to find out which employers are the most desired in Romania and what factors drive candidates to choose certain companies in various industries such as IT, retail, and automotive.
0 Comments10 Minutes