MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Agile Research Study – The Accounting Solutions Market in Romania – SmartBill
To gain an in-depth understanding of perceptions and adoption behaviors in the accounting solutions market, SmartBill collaborated with MKOR to conduct a Market Audit study.
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Opportunity Study on Cigar Consumption and Purchasing Behaviour in Bucharest – Premium Products Market Research
The study aimed to provide a complete picture of the consumption and purchasing behavior of cigar smokers in Bucharest.
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The Attractiveness of a Private Security Career in Romania – Usage and Attitudes Study for ARIS and CoEss
The Romanian Security Industry Association (ARIS) and COESS commissioned MKOR to conduct a usage and attitudes (U&A) study with national coverage, dedicated to licensed security guards or those in the process of being licensed, as well…
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Retail Case Study: How Market Data Increased IULIUS Mall’s Revenues by 77%
How do you transform an "aging" shopping center into a profitable asset? The IULIUS Group chose to listen to market data instead of relying on intuition — and the results were quickly reflected in the numbers.
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From Market Data to Science: How MKOR Data Reached Academic Journals
6 MKOR studies cited in 9 international academic articles — from Science Progress (Impact Factor 2.9) to Sciendo and ResearchGate. Here's what it means for your business when the data you rely on passes the test of academic rigor.
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Employee Sentiment Romania 2026: Pay Rises Halved, 1 in 3 Plan to Leave
1 in 3 Romanian employees plan to quit. MKOR's Employee Sentiment Romania 2026 finds pay rises have halved in two years, team morale has hit a three-year low, and workload keeps climbing for the third year running.
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How many customers are you losing every month because you don’t know what they’re really thinking? – Actionable data, not reports that gather dust.
Actionable data, not reports that gather dust. Discover how MKOR’s rigorous methodology, from precise sampling to advanced statistical analysis, provides the clarity you need to innovate and gain a real competitive advantage in the……
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The Year 2025 for MKOR: 12 Studies with National Impact, The Most Accurate Electoral Poll, and Presidential Recognition
2025 was the ultimate test of rigor for MKOR. In a year marked by uncertainty, we delivered the most accurate electoral poll in Romania (average error of only 3.97%), launched 12 market studies with national impact, and received…
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From Idea to Certainty: How a Market Study Validated a Legal-Tech Platform and Defined the Launch Strategy
An entrepreneur with an innovative legal-tech idea needed to validate market demand. MKOR conducted a concept testing study to measure user interest, purchase intent, and pricing strategy, effectively de-risking the investment and…
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Research by MKOR: The End of Impulse Buying? How the Black Friday Romanian Consumer Really Looks Like in 2025
Forget everything you thought you knew about Black Friday. Impulse has been replaced by strategy. The new MKOR study on Black Friday 2025 trends busts myths and shows that 93% of shoppers plan their purchases in advance, with an average…
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