MKOR Consulting developed the marketing strategy for Bio-Kult, a probiotic supplement with 14 active stem, being the most complex one on the Romanian market.
The strategy included a new website, explaining visitors what probiotics are and how they work, coupled with a ecommerce website and awesome SEO work.
Probiotic product’s renown among customers increases as they become more publicized. However, some products are better than others, as in any other field, and when one of the best products of this type comes into the market, it needs a marketing strategy.
Marketing strategy development and implementation for Bio-Kult
MKOR consultants firstly developed the marketing strategy for product launching, followed by creating a new site. It is not an usual online store, but also serves as a source of information, providing answers to frequently asked questions about the use of probiotic supplements.
Our team also ensured the implementation of the strategy proposed at the beginning of the year. Thus, we aimed for Bio-Kult Romania to become a more visible presence on its market in the online environment for a start. The results did not take long to appear, the number of orders constantly increasing, from one quarter to another.
Target market:
- the Romanian food supplements market
Methodology
- Marketing strategy design and implementation;
- Website / online store design;
- Online store SEO optimisation;
- Social media channels (Facebook, Pinterest, Google+) design and implementation;
- Newsletter design and implementation;
- Promotion design and implementation in order to increase customer loyalty;
- Awareness campaigns design (Facebook, Google, website);
- Competitive analysis.
About Bio-Kult
Bio-Kult was founded by the British company Probiotics International Limited (Protexin). It selects and cultivates a superior range of probiotics based on continuous innovation and research at the highest level. Probiotics International has over 20 years of experience in the manufacture of products containing live bacteria. Thus, all strains of bacteria are grown individually on each batch separately.
Bio-Kult Owner’s Testimonial
The collaboration with MKOR meant a fresh start for our activity. Corina and her team had a great impact in our collaboration with Bio-Kult, the manufacturer company. They appreciated the marketing strategy MKOR developed, as well as the relevant data. We already started to implement the plan and we registered great results.
If you want to collaborate with professional, positive and trustworthy people, you can contact Corina and her team because they’re your best option.
— Fineas Pascotescu – Founder of Biovitaprotex
MKOR studies in the context of COVID-19
The COVID-19 epidemic impacts consumer behavior at unpredictable levels. In this context, MKOR consultants are constantly informed about the approaches recommended by the research community, to be able to include them in the predictions of consumer behavior.
MKOR also conducts its research projects on the impact of the coronavirus epidemic, both in the general population and in business. You can download them for free from the in-house market research section.
