To mark its 10th anniversary on the market, Marco Polo CEE set out to conduct an analysis of the evolution of the professional development solutions market in Romania.

To this end, the company commissioned MKOR to carry out a market study aimed at uncovering the most important market trends.

Understanding the evolution of professional development solutions is essential to grasp how employees access and benefit from the resources available to improve their skills.

The Challenge: Understanding a Decade of Change in Corporate Training

This study conducted by MKOR aimed to provide a comprehensive overview of how employees access and benefit from professional development solutions. The study addressed the following key aspects:

  • Access to professional development solutions – We analyzed how easily employees can access the resources and tools needed to improve their skills and professional knowledge.
  • Types of professional development solutions offered – We identified the various types of solutions available, from internal training programs, external courses, and mentoring sessions to online platforms and industry-specific trainings.
  • Frequency of access to professional development solutions – We assessed how often employees use these solutions and what factors influence this frequency, such as level of interest, available time, or the relevance of the solutions to their professional needs.

This analysis provided valuable insights for improving access to development solutions, identifying the most effective resources, and adjusting continuous learning strategies within organizations.

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Research Objectives: Pinpointing Employee Learning Habits and Preferences

To better understand employees’ behaviors and professional development needs, Marco Polo CEE collaborated with MKOR to conduct a detailed study on their learning habits. The research focused on three key aspects:

  • Learning frequency – How often employees invest time in professional development and what factors influence this frequency.
  • Areas of interest – What topics and subjects are considered relevant for improving skills and advancing in one’s career.
  • Accessed sources – Which channels and resources are most frequently used for learning, from online courses and books to workshops and networking events.

This study provides valuable insights into how companies can support and encourage employee development, thereby enhancing performance and long-term retention.

Strategic Benefits: Why This Data Matters for Your Business

Conducting a study on the evolution of access to and use of professional development solutions brings multiple significant benefits to both organizations and employees. Here are some of the key benefits:

  • Identifying training needs and increasing employee satisfaction

This type of study helps organizations understand exactly which types of development solutions are most sought after by employees and which areas require more attention, allowing for the personalization and adaptation of training programs.

By offering relevant and accessible professional development solutions, organizations can enhance employee satisfaction, which may lead to increased retention and reduced turnover.

  • Aligning the development strategy with organizational goals

By analyzing the frequency and accessibility of development solutions, organizations can evaluate their effectiveness and allocate resources more strategically—providing employees with truly valuable and useful solutions that support both their growth and the organization’s development goals.

  • Improving employee performance

Market research provides insights into how employees develop their skills and improve their professional performance, helping organizations implement strategies that boost productivity and support the achievement of business objectives.

Research Methodology

This study involved primary research conducted through direct data collection from the source, using an online opinion survey.

  • Target market: Romania
  • Target audience: Nationally representative sample
  • Type of research: Quantitative
  • Research method: Online opinion survey (CAWI)

P.S.: Marco Polo Performance offers free access to all research results on their official website. Enjoy reading! 😊

About the Client

Marco Polo CEE was founded in Romania as part of Marco Polo Performance, by a team of senior executives with top-tier business experience and extensive backgrounds in industries such as FMCG, Services, and Learning & Education.

Each of the company’s consultants brings over 20 years of experience in senior strategic and executive roles, with direct involvement in business transformation, financial turnaround, and the launch of new initiatives.

The company designs and operates systems that support the achievement of business objectives—whether through the development of strategic commercial plans, optimization of existing operations, employee growth, team expansion, or building new organizations.

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Ready to Focus on Your Business Potential?

MKOR is an innovative and agile research agency. We strongly believe that data collected directly from the market—about consumers and their perception of your brand—provides a clearer picture of both your potential and the challenges your company faces. Agility and empathy in business are our superpowers.

Schedule a meeting with us today for a customized study, tailored to the research needs of your organization.

With well-defined objectives, we can help you achieve:

We help you better understand your employees’ preferences and needs, so you can become the kind of employer that attracts and retains top talent.

More than that, we help you gain clear, actionable insights for your business through Agile Research.

Agile Research is a flexible market research service that allows you to address 3–5 specific questions and gain access to a nationally representative sample.

Plus, this could be the best starting point for developing a long-term partnership with MKOR.