Buftea Studios has launched a pilot episode for a television series set to air in the near future and is currently in the concept testing phase.
The purpose of this study is to measure audience reactions and perceptions of the pilot episode. The producers aim to gather detailed feedback to assess interest and the potential success of the series in the Romanian market.
Gauging Audience Reactions to the Pilot Episode
Buftea Studios has launched a pilot episode for an upcoming television series, currently undergoing concept testing. The goal of the study was to evaluate viewers’ reactions and perceptions of the episode, in order to understand the series’ market potential and audience interest in Romania.
Testing a new concept prior to launch is critical for minimizing financial risks, optimizing the offer, and identifying the ideal target audience.
The feedback obtained helps producers align the product with real audience expectations, making communication and marketing efforts more efficient and better targeted.
Our Objectives: From First Impressions to Viewer Intent
The study conducted for the Buftea Studios Academy aimed to measure audience reactions and perceptions regarding a pilot episode intended for release in the Romanian entertainment market.
The research objectives for this concept testing study were as follows:
- Assessing first impressions and audience reactions to the series teaser
- Identifying the elements that make the teaser appealing to the target audience
- Measuring general viewer sentiment toward the presented content
- Estimating the likelihood that viewers will watch the full series based on the pilot episode
- Identifying the key factors influencing the decision to continue watching the series (high-potential viewers)
- Identifying important elements influencing the choices of low- and medium-engagement viewers
The Value of Pre-Launch Validation: Why Concept Testing is Crucial
Launching a product, service, or concept without prior validation can be risky and costly. A market study conducted before launch helps you understand consumer needs, identify potential obstacles, and optimize your strategy—saving both time and financial resources. Here are some of the key benefits of concept testing through market research:
- Reducing financial risk – Avoid major investments in a product with no real demand.
- Optimizing the offer – Adjust the product or service based on real consumer feedback, maximizing the chances of success.
- Identifying the ideal target audience – Understand who your most interested customers are and how to effectively communicate your product’s value to them.
- Validating the right price point – Test different pricing strategies to determine the optimal level of acceptance.
- Increasing marketing efficiency – Develop clear, relevant messages that resonate with your audience and drive higher conversions.
Our Mixed-Method Approach to Concept Testing
For this project, we conducted a mixed-method study, incorporating both quantitative and qualitative approaches. Participants viewed the teaser, and based on that, we measured their initial reactions and asked a series of closed-ended exploratory questions to deepen the perception analysis.
- Target market: Romania
- Target audience: Nationally representative sample
- Type of research: Quantitative and qualitative
- Research method: Opinion survey and focus group
About the client
Buftea Studios is a major film production center in Romania, with a legacy of over 60 years in the film industry.
The studios provide modern facilities for the production of films, TV series, shows, commercials, and more, all equipped with cutting-edge technology.
These facilities include both indoor and outdoor sets, professional filming and post-production equipment, and a team of specialists with extensive industry experience. Moreover, Buftea Studios is the go-to destination for international productions seeking to benefit from local expertise and access to the full range of resources available within Romania’s film industry infrastructure.
Market Research Tailored to Your Needs – Fast, Precise, Accessible
If you want to understand what consumers think about your brand, how they compare it to competitors, and what drives them, MKOR is your trusted partner. With 12 years of experience on the Romanian market, we are an agile research agency that delivers fast, precise, and actionable data.
In 2024, we launched Agile Research, a flexible market research service that allows you to ask 3–5 specific questions and gain access to a nationally representative sample.
Why Choose Agile Research by MKOR?
- Speed and Flexibility – Our studies are designed to dynamically adapt to your needs, delivering real-time results.
- Accessibility and Efficiency – Gain valuable insights without major investments of time and resources.
- Modern Data Collection Methods – We combine technology with research expertise to deliver relevant and actionable data.
- Strategic Collaboration – We work closely with your team to identify the most suitable methods and extract essential insights for your business.
Want to make better decisions, based on real data? Contact us and discover how Agile Research can transform your business.
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