The South Muntenia Regional Development Agency requested the completion of a study to assess the notoriety of the POR in the South Muntenia region, regarding the information and promotional activities carried out by the ADR South Muntenia during the period 2018-2019, according to the Communication Plan for POR 2014-2020.

Therefore, MKOR was commissioned to evaluate the notoriety of the program and the effectiveness of marketing communications.

Level of Awareness of the POR Program 2014-2020

This study aimed at identifying the level of awareness of the POR 2014-2020 program among beneficiaries, the level of information about the program’s characteristics and procedures, beneficiaries’ perception of the program, and measuring the level of satisfaction with the communication and ADR South Muntenia.

Regarding the general public, the study aimed at measuring the notoriety of the POR 2014-2020, the level of information about the program, the benefits perceived by the public and the general public’s opinion about the program.

studiu-brand-tracker-evaluarea-notorietatii-por-adr

Objectives of the Brand Tracker Study

The main objectives of the study were:

  • Measuring the level of notoriety of the Regional Operational Program 2014-2020 among the general public of the South Muntenia Region
  • Measuring the efficiency and satisfaction level regarding the communication tools used up to that point at the level of potential beneficiaries soliciting POR 2014-2020
  • Developing a set of conclusions and recommendations that would guide the activities of informing and promoting REGIO for the period 2019-2020

About the Quantitative Research

This study presupposed primary research, collecting data directly from the source, through the online opinion poll. The research targeted two categories: beneficiaries of funds available through POR 2014-2020 and the general public.

The study addressed to the beneficiaries of funds available through POR 2014-2022:

Type of research: quantitative
Research instrument: online opinion poll (CAWI)
Sample: N=100 respondents

The study addressed to the general public:

Type of research: quantitative
Research instrument: online opinion poll (CAWI)
Sample: N=850 respondents, representative at the regional level based on criteria of gender, age, and geographic distribution

The research results are public on the ADR Sud-Muntenia website and can be consulted here >

About the Regional Development Agency South Muntenia

The Regional Development Agency (ADR) South Muntenia is a non-governmental, non-profit, public utility institution with legal personality, which operates in the field of regional development.

The agency is the main regional-level organization responsible for the formulation and implementation of regional development strategies and policies.

Contact us for your project

At MKOR, every study is a new challenge we approach with passion and professionalism. Because we know that data is a resource you can always rely on.

We collect valuable information directly from the source (consumers, competitors) and transform it into actionable recommendations for our partners.

Tell us if we can help you and be of service! We, the MKOR consultant team, ensure:

  • We choose the right methodology to achieve your goals, taking into account the macroeconomic and social context.
  • We manage your project with the highest level of quality.
  • The results that we will deliver in the end will meet your expectations.

Give us a shout! We are up for a video-call chat. 😊

MKOR Studies in the Context of Market Uncertainty

Recent events (the pandemic, the war in Ukraine) have reminded us that uncertainty is the only constant, and real-time access to market changes can make all the difference.

That’s why we, at MKOR, meet the need for real-time market data in Romania with our first live market study – Consumer Trends.Live. This complete market intelligence tool is the one reliable resource that provides constant data on the markets analyzed, no matter what’s happening.

Gain a competitive edge with market data that you can see in real time, all through a single click on our interactive dashboard!