MKOR’s marker research for Clever Taxi consisted of a complex methodology of conducting two researches with similar objectives, but with different respondents.
Thus, the research targeted both the general population using taxi services and their own users of the Clever Taxi application, in order to improve their services.
Satisfaction research for people living in large cities
We wanted to get a better understanding of people’s traveling habits in the city, along with motivations for chosing certain means of transport.
Brand awareness research for own users
As for the report that targeted the users of the Clever Taxi application, it aimed to deepen the understanding of the preferences for the means of transport used and the motivations behind people’s usage of certain e-hailing apps.
Based on our research, Clever has been able to deeply understand the traveling habits of people living in large cities and the users of their e-hailing app, getting access to insightful data about users demographics profiles, traveling motives, brand perception, how satisfied they are when using their services and customer perceived differentiators.
Our research reports included each detailed analysis such as:
- Net Promoter Score benchmarking
- Motivations
- SWOT analysys
Target markets:
- București
- Brașov
- Cluj
- Constanța
- Iași
- Oradea
- Sibiu
- Târgu Mureș
Methodology:
- Metoda sondajului de opinie online (CAWI)
Website:
Clever loves working with MKOR
Clever Taxi’s team is pleased with the research MKOR has developed and the fact that they can make strategic decisions as a result:
The collaboration with MKOR for the quantitative study that we wanted to carry out was a close and constructive one. We worked closely to meet our goals and we managed to get the best results. We warmly recommend the services offered by MKOR and will continue to work together for future research.
Ivona Băbărelu – Marketing Manager Clever Taxi
