Our client is a professional association that chose to collaborate with MKOR on a study analyzing consumer perceptions of the basic grocery basket.
This study allows our client to gain insights into how consumers view their essential food purchases.
Consumer Sentiment Study: Price Analysis of the Basic Grocery Basket
The research compares small stores with modern channels, examining the price structure of the basic grocery basket. It also offers a clearer understanding of who buys these items and what they prefer to purchase.
Benefits of Conducting a Consumer Sentiment Study with MKOR
Do you want to understand how the prices of your grocery basket compare to those of your competitors? By partnering with MKOR on a consumer sentiment study, you’ll receive a detailed and precise evaluation of essential product prices in the market, along with a clear view of your positioning.
Through this analysis, you’ll gain insights such as:
- Price Comparison: Discover how your product prices measure up against other players in the market.
- Price Trends: Monitor fluctuations and trends within your market segment and key products.
- Importance of Satisfaction: Learn how public perception influences attitudes toward pricing.
If you’re interested in how your prices stand and how consumers or competitors react, contact us today.
Research Objectives
This study was conducted to provide a detailed understanding of the pricing of basic food baskets and whether there are differences between retailers that accept meal vouchers and those that do not.
The collected data was further enriched with insights into Romanian consumers’ perceptions of price trends at a general level. These insights were extracted from MKOR’s proprietary Consumer Sentiment Study.
The MKOR study also included consumer behavior analysis as well as price trend predictions for the next 12 months.
You can explore more of our research on our portfolio page.
About the Research
The study conducted for this client was based on field research, with data collected through in-store visits.
- Target Market: Romania
- Target Group: Traditional trade (TT) retailers who accept or do not accept meal vouchers
- Type of Research: Quantitative
- Research Method: Field research (in-store visits)
About the Client
Our client is a professional association focused on improving and regulating the use of vouchers in various contexts, including employee benefits and other innovative applications.
MKOR Studies in the Context of a Dynamic Market
To remain competitive, you need quick access to up-to-date market insights and a clear understanding of overall consumer trends. At MKOR, we provide real-time results and suggestions for adapting or even pivoting in the face of uncertainty.
With MKOR Agile Research, you gain fast and accurate data that is representative of the Romanian market. Through these studies, we can determine the level of interest in new segments and uncover opportunities you can seize.
Our agile response allows you to adjust your strategy and marketing mix to meet your objectives:
- Test new ideas quickly and effectively. Obtain direct feedback from potential consumers in just a few days.
- Validate (or refute) hypotheses in real time, regardless of the development stage.
- Benefit from clear, strategic insights and reports. Swift action can make the difference between profit and loss.
Scheduling a meeting with us is free. We’ll help you address your company’s needs in the market and prepare you for a dynamic environment.
