Registrul Constructorilor, an online construction review platform, wanted to explore consumer behaviors and attitudes about services accessed in this area.
In this regard, they asked us to conduct a research that would uncover general habits of Romanians in terms of real estate investments, construction and landscaping, and to test the potential use of the platform and the facilities offered to its users.
Research for a new evaluation platform for construction service providers
In order to better understand the perspective of consumers, we collected information directly from the source, through an online opinion poll (CAWI).
Data was subsequently statistically processed and helped us understand consumers’ behavior regarding property acquisitions and home improvement projects. In addition, we explored the openness of consumers to evaluation platforms of construction service providers, identifying the main expectations regarding the platform.
Research Objectives
Within this project, the research objectives aimed at:
- Real Estate investment habits (purchased properties, allocated budgets, planned acquisitions)
- Housing planning habits (projects carried out vs. planned, arranged spaces, allocated budgets, suppliers)
- Positioning of the main evaluation platforms of construction service providers
- The potential of using a review platform
- Identifying the profile of potential users of construction service provider evaluation platforms
About the Research
For this project we carried out a quantitative study, with the help of MKOR’s Consumer Panel:
- Research tool: online opinion poll (CAWI)
- Sample: national, representative by gender, age and geographical distribution
About Registrul Constructorilor
Registrul Constructorilor is a platform that hosts reviews about construction and real estate companies. Both consumers and companies operating in this market can access the platform, bridging the gap between them.
Contact us for your project
Market opportunity studies are a challenge that we cherish every time, because such an analysis allows us to identify the right strategic recommendations for our customers.
We at MKOR assure you that:
- We will choose the right methodology to achieve your goals, taking into account the macroeconomic and social context,
- We will carry out the project at a high level of quality,
- The results you will receive in the end will exceed your expectations.
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MKOR studies in the context of uncertainty
The COVID-19 pandemic has impacted consumer behavior at unpredictable levels, bringing unprecedented challenges to companies in all industries. But at the same time, new opportunities.
Consumer behavior has undergone significant changes since the beginning of the pandemic, one of which is the accelerated transition to the online environment. This context emphasizes the need for data anchored in the current reality.
We, at MKOR, respond to the need for relevant insights on the Romanian market through the first real-time market study – Consumer Trends.Live. This complete market intelligence tool helps companies with data from the market of interest.
Gain competitive advantage with market data, which you can uncover as it changes, with a single click in our interactive dashboards!
