The client aimed to launch a cafe in Iași, equipped with play areas for children aged 0 to 14 years and the possibility of organizing practical courses (dance, painting, acting). What is the interest of parents in such a concept? How important is it for them to also have a dining area? And how open are they to participating, together with their children, in educational workshops at the location?
To answer these questions, the client delegated MKOR to conduct a regional opportunity study, targeting parents in Iași and the metropolitan area. The study aimed to explore unmet needs and the market potential for a family relaxation and education space.
Research Objectives: What market interest exists for a cafe dedicated to families with children in Iași?
The objectives of this study were related to collecting data from parents with children up to 14 years of age to understand in depth:
- Interest in the play area: how important the presence of a dedicated children’s area is in a cafe
- Serving preferences: how much the existence of a dining area matters to parents (quick meals, children’s menus)
- Interest in practical courses: dance, painting, or theater — how often they would participate and what formats they prefer
- Pain points of current solutions: what shortcomings or inconveniences they encounter in similar existing locations
Why is conducting market research extremely important before opening a HoReCa business?
Before committing to a major investment, such as setting up a very large space in one of Romania’s largest cities, it is crucial to understand customer profiles and expectations.
We help you to:
- Discover real needs: build a concept that addresses parents’ concrete problems, not just hypotheses.
- Reduce investment risks: budgets and resources are directed towards elements validated by data and real feedback from potential clients (or even current clients).
- Clearly position yourself against the competition: understand how to differentiate and what factors trigger customer loyalty.
About the Market Study
For this project, MKOR conducted a quantitative study, through an online survey (CAWI), addressed to a relevant sample of decision-makers from Romanian companies.
- Project Type: Opportunity Research
- Methodology: CAWI (online survey)
- Target Market: Regional: Iași and the metropolitan area
- Target: 300 parents with children up to 14 years old, from Iași and the metropolitan area (+20 km)
About the Client
The client is an entrepreneur from Iași, interested in creating spaces that bring value to families.
Through this project, they aim to transform the traditional cafe into a place for meeting, playing, and learning for children and parents alike, in line with contemporary needs for socialization and creative development. Obviously, provided that market data validates their business idea.
Contact us for your own marketing research
Discover authentic customer insights and transform your brand with MKOR! If you want to know what customers think about your brand and how you stack up against the competition, MKOR is your ideal partner.
With 12 years of experience in the Romanian market, we are an agile, dynamic, and adaptable market research agency, tailored to your project’s requirements.
We understand the importance of precise information and are here to provide you with up-to-date data about your consumers. Explore our Clients & Case Studies section to learn more about our portfolio and the expertise we bring to each project.
Want to validate your ideas with data? MKOR Agile Research is the solution
Do you want to test a product idea, understand real customer needs, or identify growth opportunities in a continuously changing environment? Agile Research by MKOR offers you a flexible, fast, and results-oriented research framework.
With an approach adapted to agile methodologies, we collect data directly from consumers in a short time, so you can validate and adjust business decisions in real-time.
What are your advantages?
- Speed and flexibility: you get results in days, not weeks. Ideal for dynamic contexts or rapid decisions.
- Focus on action: insights are presented clearly, with immediately applicable recommendations.
- Continuous testing and validation: you can run multiple research sprints as your product or service evolves.
Planning a new product launch? Contact us for a customized solution!
