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What Is Brand Tracking? A Complete Guide to Monitoring Your Brand’s Health
Your brand is your most valuable asset, but are you monitoring its health? Without consistent tracking, you risk losing customers and wasting marketing budgets. This guide explains what brand tracking is, why it's essential, and how to…
0 Comments13 Minutes
MKOR Study: Beyond the 450 RON Budget, Parents’ Real Concern Is Bullying
The back-to-school season is driven by more than just budgets. Our 2025 study reveals that while parents plan an average 450 RON spend, their biggest concern is bullying. We analyzed consumer behavior, shopping channels, and the anxieties…
0 Comments24 Minutes
MKOR Study: 3 Out of 4 Romanians Do Not Believe the State Spends Their Money Properly – Fiscal X-Ray of Romania, June 2025
In a climate of proposed tax hikes, MKOR conducted an independent study on Romanian public sentiment. The findings are clear: 3 out of 4 citizens distrust the state's ability to spend money efficiently and demand that privileges be cut…
0 Comments27 Minutes
MKOR Study: The Two Romanias – From the Ballot Box to Everyday Life, A Deeply Divided Society
The May 2025 presidential election revealed a nation split in two. In a comprehensive study of over 3,300 Romanians, MKOR goes beyond the vote count to decode the "two Romanias" that coexist in parallel. We analyze the profound…
0 Comments32 Minutes
MKOR Survey: Romania Votes for Its Future in the Second Round of the 2025 Presidential Elections
In the high-stakes final round of the 2025 presidential election, MKOR conducted its most robust independent survey to date. With a sample of 3,357 respondents and advanced statistical modeling of undecided voters, we revealed how the…
0 Comments28 Minutes
MKOR Delivers the Most Accurate Poll Ahead of the First Round of the Presidential Elections on May 4, 2025
In a volatile and polarized political climate, MKOR's final pre-election poll for the May 4, 2025 presidential election was confirmed as the most accurate in Romania. With the lowest total error margin, our rigorous methodology was…
0 Comments18 Minutes
MKOR Study: Only 1 in 4 Companies Is Optimistic – How 2025 Looks for Construction and Installation Companies in Romania
MKOR analyzed the expectations of construction and installations companies for 2025, focusing on investments, emerging technologies, and adapting to new requirements. Together with Uniprest Instal, we found that only 24% of companies are…
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MKOR Survey: 1 in 5 Romanians Doesn’t Know Who to Vote for in the First Round, While 50% Remain Undecided in the Second Round
In a volatile and polarized electoral climate, MKOR conducted an independent national survey on the 2025 presidential elections. Our data revealed a significant rise in voter indecision, with nearly 50% of the electorate undecided in…
0 Comments19 Minutes
MKOR Study: Romania’s Electoral Landscape, Caught Between Voting, Abstention, and Polarization – April 1, 2025
A new independent MKOR study on the 2025 Romanian presidential elections reveals a deeply polarized and unpredictable landscape. While George Simion leads first-round voting intentions, he faces defeat in all simulated second-round…
0 Comments20 Minutes
The Invisible Diversity – Autism Voice & MKOR Research on Neurodivergence in the Labor Market
Neurodiversity remains invisible in Romania’s labor market. The Autism Voice & MKOR research reveals the challenges and solutions for genuine integration in the workforce.
0 Comments16 Minutes