MKOR Blog - Latest trends in market research


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What Motivates or Hinders the Purchase Decision? Discover Key Factors with Agile Brand Tracking 2025


Agile Brand Tracking provides deep insights into consumer motivations and barriers, helping brands refine their marketing strategies for better engagement and loyalty.


0 Comments8 Minutes

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Agile Brand Tracking – How to Measure and Optimize Brand Performance


MKOR launches Agile Brand Tracking, the service that transforms data on awareness, usage, and preference into actionable insights. In 2025, optimize your brand strategy and discover who knows, uses, and recommends your brand compared to…


0 Comments8 Minutes

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Discover Your Customers’ Preferred Communication Channels with Agile Brand Tracking


Learn how Agile Brand Tracking helps you uncover your audience's preferred communication channels, track evolving trends, and optimize your marketing strategies for maximum impact.


0 Comments9 Minutes

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Impact and Innovation in Research at MKOR in 2024: A Retrospective


2024 at MKOR: From the Launch of Agile Research to National Recognition, Discover How We Supported Our Clients' Strategic Decisions


0 Comments29 Minutes

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MKOR Study: Black Friday 2024 Trends vs. 2023


În 2024, aproximativ 5,5 milioane de români plănuiesc să participe la Black Friday, conform studiului MKOR „Comportamente și Tendințe de Black Friday în România 2024”. Românii sunt tot mai organizați și își stabilesc bugetele și…


0 Comments13 Minutes

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Most Wanted Employers 2024 Study: Who Are Romania’s Most Desired Employers?


Discover the MKOR study "Most Wanted Employers 2024" to find out which employers are the most desired in Romania and what factors drive candidates to choose certain companies in various industries such as IT, retail, and automotive.


0 Comments10 Minutes

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How to Boost Your Black Friday Sales with Agile Research: Quick, Data-Driven Decisions


Discover how Agile Research can help you maximize your Black Friday sales! Gain actionable insights into consumer behavior, optimize pricing strategies, and create targeted campaigns with quick, data-driven decisions. Stay ahead of the…


0 Comments7 Minutes

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Fast and Accessible Market Research with Agile Insights: Relevant Data Right When You Need It


Agile Research is revolutionizing market research with its speed, cost-effectiveness, and real-time insights. Discover how segmentation and targeted data collection empower businesses to stay competitive.


0 Comments6 Minutes

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Agile Research: The Key to Fast and Effective Product Validation


Validate your product ideas with Agile Research. Gain actionable consumer insights, reduce risks, and ensure market alignment—all in just one week.


0 Comments13 Minutes

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MKOR Research: The Bucharest We All Want – Greener, Cleaner, and More Sustainable


MKOR's latest research reveals Bucharest residents’ priorities for a greener, cleaner, and more sustainable city. From eco-friendly urban planning to improved infrastructure and community spirit, find out what the capital's citizens…


0 Comments11 Minutes