MKOR Blog - Latest trends in market research
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MKOR Study: Romanian Diaspora 2026 – 61% Invest Back Home, While 7 in 10 Romanians Rule Out Returning in the Next 12 Months
7 in 10 Romanians abroad rule out returning home in the next 12 months - yet 61% are already investing in Romania. MKOR's 2026 study shows exactly which conditions would change this community's decision, and how you can build policies,…
0 Comments19 Minutes
MKOR and AI in Market Research: Speed is Not the Goal
At MKOR, AI didn't start with the question "how do we do things faster," but with "how can we think better." See how we integrate artificial intelligence into market research without giving up methodological control or human…
0 Comments26 Minutes
What the MKOR Team and Culture Look Like: The People Analyzing #realdata
What the culture of an agency that has bet on #realdata since 2012 looks like: total freedom with total responsibility, AI as a thinking partner, not a replacement, and people who are not afraid of mistakes, but of repeating them.
0 Comments17 Minutes
MKOR Study: The Sustainable Consumer in Romania in 2026. 62% of the market is still undecided. What can convince them to choose eco?
62% of Romanians are still undecided about sustainable consumption – a segment you win through direct product experience, not abstract green messages. The 2026 MKOR study translates data into concrete directions for positioning,…
0 Comments28 Minutes
Retail Case Study: How Market Data Increased IULIUS Mall’s Revenues by 77%
How do you transform an "aging" shopping center into a profitable asset? The IULIUS Group chose to listen to market data instead of relying on intuition — and the results were quickly reflected in the numbers.
0 Comments21 Minutes
From Market Data to Science: How MKOR Data Reached Academic Journals
6 MKOR studies cited in 9 international academic articles — from Science Progress (Impact Factor 2.9) to Sciendo and ResearchGate. Here's what it means for your business when the data you rely on passes the test of academic rigor.
0 Comments18 Minutes
Employee Sentiment Romania 2026: Pay Rises Halved, 1 in 3 Plan to Leave
1 in 3 Romanian employees plan to quit. MKOR's Employee Sentiment Romania 2026 finds pay rises have halved in two years, team morale has hit a three-year low, and workload keeps climbing for the third year running.
0 Comments21 Minutes
How many customers are you losing every month because you don’t know what they’re really thinking? – Actionable data, not reports that gather dust.
Actionable data, not reports that gather dust. Discover how MKOR’s rigorous methodology, from precise sampling to advanced statistical analysis, provides the clarity you need to innovate and gain a real competitive advantage in the……
0 Comments18 Minutes
The Year 2025 for MKOR: 12 Studies with National Impact, The Most Accurate Electoral Poll, and Presidential Recognition
2025 was the ultimate test of rigor for MKOR. In a year marked by uncertainty, we delivered the most accurate electoral poll in Romania (average error of only 3.97%), launched 12 market studies with national impact, and received…
0 Comments54 Minutes
Research by MKOR: The End of Impulse Buying? How the Black Friday Romanian Consumer Really Looks Like in 2025
Forget everything you thought you knew about Black Friday. Impulse has been replaced by strategy. The new MKOR study on Black Friday 2025 trends busts myths and shows that 93% of shoppers plan their purchases in advance, with an average…
0 Comments20 Minutes