MKOR Blog - Latest trends in market research
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From Market Data to Science: How MKOR Data Reached Academic Journals
6 MKOR studies cited in 9 international academic articles — from Science Progress (Impact Factor 2.9) to Sciendo and ResearchGate. Here's what it means for your business when the data you rely on passes the test of academic rigor.
0 Comments18 Minutes
Employee Sentiment Romania 2026: Pay Rises Halved, 1 in 3 Plan to Leave
1 in 3 Romanian employees plan to quit. MKOR's Employee Sentiment Romania 2026 finds pay rises have halved in two years, team morale has hit a three-year low, and workload keeps climbing for the third year running.
0 Comments15 Minutes
How many customers are you losing every month because you don’t know what they’re really thinking? – Actionable data, not reports that gather dust.
Actionable data, not reports that gather dust. Discover how MKOR’s rigorous methodology, from precise sampling to advanced statistical analysis, provides the clarity you need to innovate and gain a real competitive advantage in the……
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The Year 2025 for MKOR: 12 Studies with National Impact, The Most Accurate Electoral Poll, and Presidential Recognition
2025 was the ultimate test of rigor for MKOR. In a year marked by uncertainty, we delivered the most accurate electoral poll in Romania (average error of only 3.97%), launched 12 market studies with national impact, and received…
0 Comments54 Minutes
Research by MKOR: The End of Impulse Buying? How the Black Friday Romanian Consumer Really Looks Like in 2025
Forget everything you thought you knew about Black Friday. Impulse has been replaced by strategy. The new MKOR study on Black Friday 2025 trends busts myths and shows that 93% of shoppers plan their purchases in advance, with an average…
0 Comments20 Minutes
MKOR Study: Only 1 in 10 Romanians Practices Active Prevention. The Rest Visit the Dentist Out of Fear or Pain
Why do Romanians avoid the dentist? Our latest study reveals that beyond costs, the decision is driven by a vicious cycle of fear and procrastination. We found that there isn’t just one type of patient, but four distinct profiles. Discover…
0 Comments21 Minutes
What Is Brand Tracking? A Complete Guide to Monitoring Your Brand’s Health
Your brand is your most valuable asset, but are you monitoring its health? Without consistent tracking, you risk losing customers and wasting marketing budgets. This guide explains what brand tracking is, why it's essential, and how to…
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MKOR Study: Beyond the 450 RON Budget, Parents’ Real Concern Is Bullying
The back-to-school season is driven by more than just budgets. Our 2025 study reveals that while parents plan an average 450 RON spend, their biggest concern is bullying. We analyzed consumer behavior, shopping channels, and the anxieties…
0 Comments24 Minutes