MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
MKOR Study: 7 in 10 Romanians plan to shop on Black Friday, make their lists early and expect big discounts
Seven in ten Romanians (70%) plan to shop on Black Friday 2026, the highest in four years. What the MKOR study shows about shopping lists, budgets and the discounts they expect.
0 Comments28 Minutes
IP Legal Readiness Review 2026: 78% of Firms Have No IP Protection
How MKOR ran a CATI study of 414 decision-makers for Gociu Lawyers: 322 firms requested a free legal audit, and 18 publications cited the public report.
0 Comments12 Minutes
Case Study: The Data That Guided an International Industrial Group’s Entry into Romania’s Services Market
An international equipment manufacturer asked MKOR for data to decide whether and how to enter Romania's services market. The study sized the market, mapped demand, and delivered a short list of acquisition targets.
0 Comments20 Minutes
MKOR Study: AI Adoption Report Romania. How Romanians See Artificial Intelligence in 2026
Seven in ten Romanians (70%) use AI in 2026, but only 2 tools out of 11 on average. What MKOR's study reveals about perception, trust and AI's impact at work.
0 Comments17 Minutes
MKOR Consumer Sentiment 2026 Study: 87% of Romanians are pessimistic, and optimists have halved in 3 years
Pessimists rose from 74% to 87% in three years, and optimists halved. What 12 quarters of MKOR data reveal about the economy, prices, jobs, and trust in institutions.
0 Comments25 Minutes
MKOR & Uniprest Instal Study: The Construction & Installation Market in Romania 2026
62% of construction and installation leaders expect less work in 2026, and the shortage of skilled staff has overtaken macroeconomic uncertainty. The MKOR & Uniprest Instal study, among 100 decision-makers, shows where investment is moving…
0 Comments12 Minutes
What You Risk by Launching an Untested Idea: 5 Hidden Costs
Discover the hidden costs of launching an untested idea. Learn why concept testing is essential to protect your investment and ensure market success with MKOR.
0 Comments13 Minutes
4 Concept Testing Studies: How to De-Risk Your Investment with Real Market Data
Four concept testing projects in four different markets (digital products, entertainment, HoReCa, legal tech), showing how market data lowers investment risk before launch.
0 Comments14 Minutes
MKOR Study: Romanian Diaspora 2026 – 61% Invest Back Home, While 7 in 10 Romanians Rule Out Returning in the Next 12 Months
7 in 10 Romanians abroad rule out returning home in the next 12 months - yet 61% are already investing in Romania. MKOR's 2026 study shows exactly which conditions would change this community's decision, and how you can build policies,…
0 Comments26 Minutes
MKOR and AI in Market Research: Speed is Not the Goal
At MKOR, AI didn't start with the question "how do we do things faster," but with "how can we think better." See how we integrate artificial intelligence into market research without giving up methodological control or human…
0 Comments26 Minutes