MKOR Blog - Latest trends in market research
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MKOR Study: Black Friday 2024 Trends vs. 2023
În 2024, aproximativ 5,5 milioane de români plănuiesc să participe la Black Friday, conform studiului MKOR „Comportamente și Tendințe de Black Friday în România 2024”. Românii sunt tot mai organizați și își stabilesc bugetele și…
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Most Wanted Employers 2024 Study: Who Are Romania’s Most Desired Employers?
Discover the MKOR study "Most Wanted Employers 2024" to find out which employers are the most desired in Romania and what factors drive candidates to choose certain companies in various industries such as IT, retail, and automotive.
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What to Watch Out for When Choosing to Work with a Market Research Agency: Top 3 Red Flags
Learn the essential aspects to consider when choosing a market research agency. Discover the top 3 red flags that indicate a problematic partnership and how MKOR can provide valuable insights to help grow your business.
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How Brand Tracking Studies are Conducted at MKOR
Brand tracking studies are essential tools for businesses and marketing professionals, as they provide crucial data and insights for making business decisions that align with market realities.
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Romanian Fashion Market 2023 vs 2021 – Consumers Perspective. 9 out of 10 buy at least one clothing item monthly.
The MKOR "Romania Fashion Market" study reveals the preferences and behaviors of Romanian consumers in a sector marked by economic fluctuations yet a constant passion for fashion and personal style. The analysis also highlights differences…
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5 Key Moments When Market Research Makes a Difference in Your Business Success
Studiile de piață sunt esențiale pentru succesul afacerii tale, oferindu-ți informații valoroase despre comportamentul și preferințele consumatorilor. Descoperă 5 momente cheie în care aceste studii pot face diferența, de la lansarea unui…
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Retail Study: What Romanians Believe About the Future of Shopping in 2023
Romanians want better quality products and services in a store that uses technology to facilitate access to these products and services, as well as to provide a memorable user experience
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Urban Millennial Moms Are the Face of the Ethical Consumer Profile in Romania
In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the…
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Employee Sentiment Study: What Plans and Expectations Do Employees Have in 2024?
In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and…
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What Is Brand Tracking and Why Do You Need to Measure Brand Awareness to Grow Your Business
Brand tracking is not just about understanding your brand’s current status but is a strategic tool for sustained business growth. Brand tracking, the process of analyzing how well a brand is recognized and perceived, is essential for…
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