MKOR Blog - Latest trends in market research

62% of construction and installation leaders expect less work in 2026, and the shortage of skilled staff has overtaken macroeconomic uncertainty. The MKOR & Uniprest Instal study, among 100 decision-makers, shows where investment is moving…

Discover the hidden costs of launching an untested idea. Learn why concept testing is essential to protect your investment and ensure market success with MKOR.

Four concept testing projects in four different markets (digital products, entertainment, HoReCa, legal tech), showing how market data lowers investment risk before launch.

7 in 10 Romanians abroad rule out returning home in the next 12 months - yet 61% are already investing in Romania. MKOR's 2026 study shows exactly which conditions would change this community's decision, and how you can build policies,…

At MKOR, AI didn't start with the question "how do we do things faster," but with "how can we think better." See how we integrate artificial intelligence into market research without giving up methodological control or human…

What the culture of an agency that has bet on #realdata since 2012 looks like: total freedom with total responsibility, AI as a thinking partner, not a replacement, and people who are not afraid of mistakes, but of repeating them.

62% of Romanians are still undecided about sustainable consumption – a segment you win through direct product experience, not abstract green messages. The 2026 MKOR study translates data into concrete directions for positioning,…

How do you transform an "aging" shopping center into a profitable asset? The IULIUS Group chose to listen to market data instead of relying on intuition — and the results were quickly reflected in the numbers.

6 MKOR studies cited in 9 international academic articles — from Science Progress (Impact Factor 2.9) to Sciendo and ResearchGate. Here's what it means for your business when the data you rely on passes the test of academic rigor.

1 in 3 Romanian employees plan to quit. MKOR's Employee Sentiment Romania 2026 finds pay rises have halved in two years, team morale has hit a three-year low, and workload keeps climbing for the third year running.