Brand awareness or brand notoriety represents the degree to which consumers can recognize or remember a brand.
It is an important element in marketing because it reflects how familiar the target audience is with the brand and its products. Strong brand awareness contributes to increasing customer trust and loyalty, influencing purchasing decisions. Measuring awareness helps companies understand their market position and develop strategies to improve visibility, reach, and consumer engagement.
MKOR conducted a study for Hype to determine the HYPE brand’s awareness in the local market. The study included a detailed analysis of public perception of the brand and provided data on its positioning in consumers’ minds.
This data helps Hype better understand the impact and recognition of the HYPE brand among consumers. The company received access to valuable information to adjust its marketing strategies and improve its market positioning.
Hype by KIDDO Awareness Analysis in the Entertainment Market
To evaluate the level of brand awareness among young people (16-24 years old), as well as parents of minors, Hype by KIDDO commissioned MKOR to conduct a market study to establish the brand’s positioning in the market within these distinct target audience categories.
MKOR measured Aided Awareness and the First Choice Considered, and based on the collected data, provided a series of recommendations to the client.
Study Objectives: Measuring Awareness Among Youth and Parents
The study conducted by MKOR measured the HYPE brand awareness among adventure parks in Romania.
The research objectives for HYPE were:
- Measuring HYPE brand awareness among young people by evaluating aided awareness for indoor adventure parks.
- Identifying the first option considered by young people when choosing an indoor adventure park.
The Benefits of a Brand Awareness Analysis for Your Business
Evaluating aided awareness and the first choice considered for your brand offers 3 important benefits:
- Understanding the degree of market recognition: It helps you see how well your brand is known among consumers, indicating its level of visibility.
- Evaluating market position: By finding out which brands are considered by consumers, you can identify your brand’s place relative to the competition.
- Anticipating purchasing decisions: Knowing the preferred first choice helps in creating more competitive offers, directing efforts where consumer interest lies.
About the market study
This study involved primary research by collecting data directly from the source through an online opinion survey, conducted using MKOR’s own Panel.
- Target market: Romania
- Target: national representative sample
- Research type: quantitative and qualitative
- Research tool: Opinion survey (CAWI)
About the client
Hype by KIDDO is an exclusive concept for fun, adventure, relaxation, and good vibes, for children and adults alike.
HYPE offers a space dedicated to extreme sports and recreational activities, combining fun and adrenaline in a diversified environment.
Visitors can explore a wide range of sports and experiences, including real racing and virtual realities. Designed for all ages, HYPE promotes activities that bring challenges and fun, both in the air and on the ground.
Market data – fast, precise, affordable with MKOR
If you want to understand what consumers think about your brand, how they relate to the competition, and what motivates them, MKOR is your trusted partner. With 12 years of experience in the Romanian market, we are an agile research agency that provides you with fast, precise, and actionable data.
In 2024, we created Agile Research, a flexible market research service through which you can ask 3-5 specific questions, having access to a nationally representative sample.
Why choose Agile Research by MKOR?
Speed and flexibility – Our studies are designed to adapt dynamically to your needs, delivering results in real-time.
- Affordability and efficiency – You get valuable insights without huge investments of time and resources.
- Modern data collection methods – We combine technology with research expertise to provide relevant and actionable data.
- Strategic collaboration – We work closely with your team to select the most appropriate methods and obtain the essential answers for your business.
Do you want to make better decisions based on real data? Contact us and find out how Agile Research can transform your business!
Our team of consultants will work closely with your company’s team to select the most appropriate research methods, providing you with valuable and accurate results from the market in which you operate.
We understand how important precise information is and we are here to provide you with updated data about your consumers. Explore the Clients & Case Studies section to learn more about our portfolio and the expertise we bring to each project.
