VTEX is a digital commerce platform that provides integrated solutions for retailers and brands.
VTEX facilitates the creation and management of online stores, as well as optimizing the shopping experience for customers. Recognized globally for its innovation and flexibility, VTEX supports companies in expanding into international markets and maximizing sales.
Opportunity Study: E-commerce in Romania in 2024 – VTEX
VTEX has chosen to collaborate with MKOR for a market analysis study on the e-commerce landscape in Romania.
The insights provided by this study have given VTEX a deeper understanding of the Romanian market, e-commerce platforms, user behavior, and marketing tools used by online stores.
Benefits of Conducting an Opportunity Study with MKOR
Collaborating with MKOR for opportunity studies helps you obtain actionable insights such as:
- Better understanding of unmet needs and market gaps, allowing you to capitalize on new opportunities before the competition.
- Identifying potential areas for business expansion, developing new products, or entering new markets, guiding your growth strategy based on facts, not assumptions.
- Leveraging opportunity studies to drive innovation, developing new products or services that meet emerging market demands.
- Efficient resource allocation, focusing on the most promising opportunities and ensuring a higher return on investment.
- Using this type of market study in strategic planning to ensure long-term business growth.
eCommerce Market Research Objectives
This study was conducted to gain a detailed understanding of the evolution of e-commerce and operational KPIs in the period 2024 vs. 2022, as well as to create a benchmarking analysis of the most used e-commerce platforms, taking into account our previous ecomm research findings.
The research objectives were:
- Analysis of marketing tools used by online stores.
- Analysis of platforms most frequently used, including conversion rates and satisfaction levels regarding e-commerce solutions.
- Analysis of selection criteria, key differentiators, and perceived pain points.
This study provided highly valuable data to support business strategies and improve the operational performance of VTEX clients.
About the Research
The study conducted for VTEX involved primary research, collecting data directly from the source through a telephone survey.
- Target market: Romania
- Target audience: Representatives of online stores
- Type of research: Quantitative
- Research method: Computer-assisted telephone interview (CATI)
About the Client
VTEX is one of the most high-performing e-commerce platforms in the world. It offers omnichannel solutions, tools for personalizing shopping experiences, and contributes to optimal inventory management to reduce costs and improve operational efficiency for its clients.
The mission of VTEX is to transform digital commerce through innovative technology and customized solutions, supporting brands and retailers in reaching their maximum potential in global markets.
Contact Us for Your Project
If you want to stay competitive in the market, you need quick access to updated consumer insights and general consumption trends. MKOR conducts market studies using methodologies tailored to your company’s needs.
The data obtained through a market study helps you:
- Identify consumer needs, preferences, and behaviors.
- Gain a clear picture of target market segments and growth opportunities.
- Anticipate future market demands so you can adapt your business strategy.
- Identify your market positioning and competitive differentiators.
- Gather direct consumer feedback to improve your existing products and services.
If you need quick access to personalized data, you can use Agile Research.
This is a market research service that helps you obtain data from a significantly lower cost sample. You can ask 3-5 questions to a nationally representative sample and receive data within 7-10 business days.
Contact us to receive our offer.
Press coverage of the study
The study was picked up by the Romanian press and here are some of the publications that wrote about the research:
