Public Research Reports, Whitepapers and Market Analysis

In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the environment, steering towards sustainable products and services. Discover how this wave of awareness is transforming consumption trends and encouraging a greener and more equitable future.

In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and fears of Romanian employees, in a context marked by socio-economic and technological changes.

To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.

In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take advantage of discounts, a slight decrease from 2022.

The latest MKOR study sheds light on the evolving landscape of diversity and inclusion (D&I) within Romanian organizations, particularly through the lens of employee experiences. While D&I initiatives are still in their infancy in Romania, there's a concerted effort from both management and staff to cultivate a workplace where diversity is not only acknowledged but celebrated.

The digitization of businesses has become essential to remain competitive in the market and to improve the efficiency and productivity of companies. We aim to understand the approach of small and medium-sized businesses regarding technology.

Antreprenorii și persoanele de decizie din companii cu care am interacționat pe parcursul anului și-au exprimat preocupările privind incertitudinea economică, cu toții întrebându-se care va fi impactul asupra comportamentului consumatorilor din România. Am decis să răspundem acestor preocupări așa cum știm mai bine: prin date direct de la sursă, consumatorii.

The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer behaviour regarding fashion shopping.

MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.

The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.