Public Research Reports, Whitepapers and Market Analysis

Antreprenorii și persoanele de decizie din companii cu care am interacționat pe parcursul anului și-au exprimat preocupările privind incertitudinea economică, cu toții întrebându-se care va fi impactul asupra comportamentului consumatorilor din România. Am decis să răspundem acestor preocupări așa cum știm mai bine: prin date direct de la sursă, consumatorii.

The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer behaviour regarding fashion shopping.

MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.

The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.

The Consumer Trends.Live platform is a complete market intelligence tool, through which retailers can track market indicators, such as the NPS score of retail brands and leaders, to stay relevant to their target audience, but also one step ahead of the competition.

Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives in Romanian companies.

The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Gain full access to the research report drafted by MKOR Consulting and the Diversity Chapter in Romania.

Looking at the post-COVID future, outdoor and sport activities are preferred by Romanians, whereas indoor activities, including going to malls, are to be avoided in the foreseeable future, according to a study by Cushman Wakefield Echinox and MKOR Consulting.

This is the first study on Diversity & Inclusion in Romanian Organisations. Read the findings of the research conducted by MKOR and The Romanian Diversity Charter.

The report illustrates the situation of private organizations in our country, under the impact of COVID-19 pandemic on the Romanian business environment.