Public Research Reports, Whitepapers and Market Analysis

In a volatile and polarized electoral climate, MKOR conducted an independent national survey on the 2025 presidential elections. Our data revealed a significant rise in voter indecision, with nearly 50% of the electorate undecided in second-round scenarios, highlighting critical shifts in voter sentiment just days before the election.

A new independent MKOR study on the 2025 Romanian presidential elections reveals a deeply polarized and unpredictable landscape. While George Simion leads first-round voting intentions, he faces defeat in all simulated second-round scenarios against opponents like Nicușor Dan and Crin Antonescu. The research uncovers massive voter indecision, with 45% of Romanians unable to spontaneously name a candidate. This analysis explores the stark socio-demographic divide between candidates' supporters and the critical role that undecided voters and potential abstention will play in shaping Romania's political future.

Neurodiversity remains invisible in Romania’s labor market. The Autism Voice & MKOR research reveals the challenges and solutions for genuine integration in the workforce.

Sustainability is increasingly shaping Romanians’ purchasing decisions. Discover in the study “The Ethical Consumer in Romania 2025” who these consumers are, what they prefer, and how brands can win them over.

Descoperă cum valorile democratice pierd teren în fața discursurilor extremiste în România. Studiul MKOR 2024 evidențiază pesimismul în creștere, neîncrederea în instituții și preferințele electorale ale românilor.

În 2024, aproximativ 5,5 milioane de români plănuiesc să participe la Black Friday, conform studiului MKOR „Comportamente și Tendințe de Black Friday în România 2024”. Românii sunt tot mai organizați și își stabilesc bugetele și așteptările cu o lună înainte de eveniment, arătând o preferință pentru reduceri autentice și oferte reale.

Discover the MKOR study "Most Wanted Employers 2024" to find out which employers are the most desired in Romania and what factors drive candidates to choose certain companies in various industries such as IT, retail, and automotive.

Discover the MKOR Sustainable Consumer 2026 report: the profile of Romania's three market segments — sustainable, undecided and indifferent — the real barriers to sustainable consumption and how to convert the 62% who are still undecided.

MKOR's latest research reveals Bucharest residents’ priorities for a greener, cleaner, and more sustainable city. From eco-friendly urban planning to improved infrastructure and community spirit, find out what the capital's citizens envision for their future.

The MKOR "Romania Fashion Market" study reveals the preferences and behaviors of Romanian consumers in a sector marked by economic fluctuations yet a constant passion for fashion and personal style. The analysis also highlights differences between online and offline shopping, ethical consumption trends, and the impact of return policies on customer satisfaction, providing a clear picture of the current fashion landscape in Romania.