Public Research Reports, Whitepapers and Market Analysis

What defines Romanian Leaders? Which are the main traits and lifestyles of the Romanian leaders? What habits do they adopt, what type of personality and what values do they posses? Moreover, is there a link between talent, GRIT, passion and potential for success in leaders?

MKOR is preparing for the 2017 summer vacation in its specific way, namely with a new market study. In the following, we present some of the conclusions of this study, with the rest of the information available upon request.

To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.

Employee Wellness programs are a key component in attracting top talent, maintaining well-being, and building employee loyalty.

In June 2016, MKOR Consulting conducted market research aimed at identifying the main consumption habits of online fashion retail customers, alongside the expectations and behaviors of the retailers themselves.

MKOR Consulting has conducted an analysis on consumer openness toward the idea of supporting disadvantaged individuals. The resulting report shows Romanians' openness toward supporting social causes.

Our initiative received an impressive number of responses from parents interested in expressing their opinions on this subject within an organized framework.

Clothing items are one of the most popular and dynamic categories in e-commerce. In Romania, the fashion segment represented approximately 11% of total online purchases in 2015, exceeding 100 million Euros.