Public Research Reports, Whitepapers and Market Analysis

În 2024, aproximativ 5,5 milioane de români plănuiesc să participe la Black Friday, conform studiului MKOR „Comportamente și Tendințe de Black Friday în România 2024”. Românii sunt tot mai organizați și își stabilesc bugetele și așteptările cu o lună înainte de eveniment, arătând o preferință pentru reduceri autentice și oferte reale.

Discover the MKOR study "Most Wanted Employers 2024" to find out which employers are the most desired in Romania and what factors drive candidates to choose certain companies in various industries such as IT, retail, and automotive.

The MKOR "Romania Fashion Market" study reveals the preferences and behaviors of Romanian consumers in a sector marked by economic fluctuations yet a constant passion for fashion and personal style. The analysis also highlights differences between online and offline shopping, ethical consumption trends, and the impact of return policies on customer satisfaction, providing a clear picture of the current fashion landscape in Romania.

Romanians want better quality products and services in a store that uses technology to facilitate access to these products and services, as well as to provide a memorable user experience

In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the environment, steering towards sustainable products and services. Discover how this wave of awareness is transforming consumption trends and encouraging a greener and more equitable future.

In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and fears of Romanian employees, in a context marked by socio-economic and technological changes.

To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.

In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take advantage of discounts, a slight decrease from 2022.

The latest MKOR study sheds light on the evolving landscape of diversity and inclusion (D&I) within Romanian organizations, particularly through the lens of employee experiences. While D&I initiatives are still in their infancy in Romania, there's a concerted effort from both management and staff to cultivate a workplace where diversity is not only acknowledged but celebrated.

The digitization of businesses has become essential to remain competitive in the market and to improve the efficiency and productivity of companies. We aim to understand the approach of small and medium-sized businesses regarding technology.