GTS Telecom partnered with MKOR to conduct a market study aimed at better understanding customer perspectives.
This study explores the evolution of the IT&C services market for businesses, highlighting the shift from isolated solutions to integrated platforms, the growing importance of strategic consultancy, and the transformation of relationships between companies and providers into long-term partnerships.
It also analyzes the main challenges in implementing IT&C solutions, such as alignment with European cybersecurity standards, collaboration difficulties with providers—especially in technical support—and the complexity of managing multiple services and suppliers.
Analysis of Consumer Behavior in the IT Market in Romania
The insights obtained through this study help our client, GTS Telecom, better understand companies’ needs and expectations, identify supplier selection criteria, and evaluate the factors influencing satisfaction and long-term success in the adoption of IT&C solutions.
Additionally, the data enables the evaluation of elements that determine long-term client satisfaction, including the quality of technical support, efficiency of implementation, service reliability, and the level of solution customization.
This information supports GTS Telecom in optimizing its services, aligning its offerings with market demands, and strengthening customer relationships through a strategic approach based on long-term partnerships and consultancy.
Research Objectives – IT&C Market
This study aimed to provide a detailed perspective on the customer experience with GTS Telecom services, as well as the various aspects that influence purchasing decisions and the use of IT solutions by Romanian companies.
Thus, the main objectives of the study conducted for GTS Telecom were:
- Assessing customer experience and satisfaction across key touchpoints (offers, contracts, implementation, technical support) and the internal teams involved.
- Identifying supplier selection criteria and differentiation factors: understanding the key strengths and weaknesses that influence the decision to choose one provider over another.
- Analyzing competitiveness and improvement opportunities: comparing GTS Telecom customer experiences with those provided by other IT&C suppliers.
- Evaluating the impact of digitalization and AI adoption in decision-making: identifying success factors and how AI is integrated into business processes.
3 Long-Term Benefits of Consumer Perception Analysis: How This Type of Research Helps You Save Money and Make Better Decisions
More often than not, consumers’ perceptions of a brand or product can be the deciding factor between success and failure. Consumer perception analysis isn’t just about brand image — it’s a strategic tool that helps companies make informed decisions, avoid financial risks, and maximize their investments.
- Identifying Issues Before They Become Costly
Launching a product without understanding how it is perceived can lead to low sales, high return rates, or extra costs for post-launch adjustments. By analyzing consumer perception, companies can detect problems early on — whether related to pricing, packaging, functionality, or messaging — and fix them before committing to major investments.
Consumer research provides concrete data that reduces uncertainty and supports decision-making based on market reality, not assumptions.
- Increasing Customer Loyalty
Customers who feel understood and appreciated are more likely to stay loyal to a brand. By analyzing consumer perceptions, companies can tailor the experience they offer — creating products and services that truly meet customer expectations. This leads to better retention and more organic recommendations.
- Standing Out from the Competition
In markets where products and services are similar, what makes a brand stand out is how it is perceived. Consumer perception analysis helps identify emotional and functional differentiators that strengthen your positioning and justify investment in brand strategies with real impact.
About the Market Study
For this project, we conducted a quantitative study using opinion surveys administered via telephone interviews by operators.
- Target market: Romania
- Respondent profile: Decision-makers in IT&C services (e.g., administrators, business owners, CEOs, procurement directors, operations directors, IT directors)
- Research type: Quantitative
- Research method: Structured questionnaire via telephone (CATI)
About GTS Telecom
GTS Telecom is one of the leading providers of telecommunication and IT&C infrastructure services in Romania, serving both large companies and public institutions. GTS Telecom delivers advanced connectivity services, data centers, cybersecurity solutions, and cloud-based IT services tailored to clients’ specific needs.
As part of the Deutsche Telekom Group, the company owns a high-performance national network and technical support infrastructure, offering a portfolio of innovative services. GTS Telecom supports digital transformation and business growth by optimizing clients’ IT operations.
MKOR – Agile Market Research for Data-Driven Decisions
MKOR is an agile market research agency specialized in delivering strategic insights that help brands make fast, informed decisions. With over 12 years of experience on the Romanian market, we combine technology with modern research methodologies to provide accurate, relevant, and actionable data.
What Sets Us Apart?
- Agility and efficiency – Flexible research methods tailored to each client’s needs.
- Real-time data access – Through tools like Consumer Trends.Live and Agile Brand Tracking.
- Extensive cross-industry experience – From retail and e-commerce to banking, FMCG, and tech.
- Expert team – Dedicated consultants with solid expertise in data analysis and brand strategy.
Want to make data-driven decisions, not just assumptions? MKOR is your trusted research partner, helping you test ideas, validate strategies, and uncover the right solutions for your business growth. Contact us and let’s move your business forward together!
Agile Brand Tracking – Monitor Your Brand in Real-Time
Do you know how your brand is perceived in the market? Agile Brand Tracking by MKOR provides up-to-date insights on brand awareness, positioning, and consumer perception—so you can make fast, informed decisions. Using a flexible and efficient methodology, we continuously gather consumer feedback to deliver valuable insights about your brand and its competitors.
What are the benefits for your brand?
- Continuous monitoring – Get access to real-time data (monthly or more frequently) about campaign impact and market shifts.
- Maximum adaptability – You choose the frequency and metrics to track for your brand (including a special package with 4 waves/year).
- Faster decisions – Optimize your marketing strategy based on concrete, reliable data.
Discover how to grow your brand with accurate, actionable insights! Contact us for a tailored solution!
