MKOR Blog – Latest trends in market research

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Studiu de comportamente și atitudini Piața furnizorilor de servicii în construcții din România  Registrul Constructorilor

Usage and Attitude (U&A) Research – Romanian Construction Service Providers Market

Registrul Constructorilor, an online construction review platform, wanted to explore consumer behaviors and attitudes about services accessed in this area.

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Usage and Attitude (U&A) Study – Romanian Passenger Transport Market – Flixbus

The purpose of this study was to identify the habits of users of long-distance passenger transport services in Romania and their main problems and needs when it comes to traveling by coach.

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Corina Cimpoca Fashion ROute 2022 piata de fashion din Romania

Fashion ROute 2022: data extracted from the first real-time Romanian fashion retail study

The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer…

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Usage and Attitude (U&A) Research – Wearable Devices Market – Fitbit

Fitbit hired MKOR to uncover the habits and preferences of users of wearable devices, in the context of the COVID-19 pandemic.

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MKOR este partener Statista

MKOR is officially a Statista data partner

MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.

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The impact of COVID-19 on e-commerce businesses in Romania

We Presented Pioneering Data Regarding COVID-19 Impact In Romanian E-Commerce Companies at European Digital Commerce

Corina Cimpoca, founder MKOR, presented pioneering data regarding the COVID-19 impact in Romanian e-commerce companies, followed by the strategic actions they have taken to meet the challenges and adapt to new market trends.

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57% of Romanian customers purchased fashion offline in September 2021

Romanians buy fashion items (clothing, footwear, lingerie and accessories) on average 2.5 times a month. 48% of consumers bought fashion items from malls in September.

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54% of consumers expect a high-tech experience in the store of tomorrow

The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.

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care & beauty consumer

4 in 10 Romanians purchased perfumes to celebrate the holidays dedicated to women

Corina Cimpoca, founder of MKOR Consulting, underlined the competitive advantages Care & Beauty Consumer Trends.Live offers in the interview with Anca Olteanu, the publication's editor-in-chief.

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Retailerii-romani-preferati-de consumatori

Romanian Retailers Are Preferred By Online Shoppers

Consumption Evolution in Q2-Q3 2021 Study is extracted from the monthly monitoring platform of consumer behaviours, Consumer Trends.Live. According to Consumption Evolution in Q2-Q3 2021, Romanian consumers prefer to buy online from local…

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