MKOR Blog – Latest trends in market research

Registrul Constructorilor, an online construction review platform, wanted to explore consumer behaviors and attitudes about services accessed in this area.

The purpose of this study was to identify the habits of users of long-distance passenger transport services in Romania and their main problems and needs when it comes to traveling by coach.

The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer…

Fitbit hired MKOR to uncover the habits and preferences of users of wearable devices, in the context of the COVID-19 pandemic.

MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.

Corina Cimpoca, founder MKOR, presented pioneering data regarding the COVID-19 impact in Romanian e-commerce companies, followed by the strategic actions they have taken to meet the challenges and adapt to new market trends.

Romanians buy fashion items (clothing, footwear, lingerie and accessories) on average 2.5 times a month. 48% of consumers bought fashion items from malls in September.

The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.

Corina Cimpoca, founder of MKOR Consulting, underlined the competitive advantages Care & Beauty Consumer Trends.Live offers in the Retail.ro interview with Anca Olteanu, the publication's editor-in-chief.

Consumption Evolution in Q2-Q3 2021 Study is extracted from the monthly monitoring platform of consumer behaviours, Consumer Trends.Live. According to Consumption Evolution in Q2-Q3 2021, Romanian consumers prefer to buy online from local…