Public Research Reports, Whitepapers and Market Analysis

The back-to-school season is driven by more than just budgets. Our 2025 study reveals that while parents plan an average 450 RON spend, their biggest concern is bullying. We analyzed consumer behavior, shopping channels, and the anxieties shaping this critical retail period.

In a climate of proposed tax hikes, MKOR conducted an independent study on Romanian public sentiment. The findings are clear: 3 out of 4 citizens distrust the state's ability to spend money efficiently and demand that privileges be cut before any new taxes are implemented. This report provides a data-driven look at a broken social contract.

The May 2025 presidential election revealed a nation split in two. In a comprehensive study of over 3,300 Romanians, MKOR goes beyond the vote count to decode the "two Romanias" that coexist in parallel. We analyze the profound socio-economic and value-based differences between Nicușor Dan's and George Simion's supporters—from demographics and income to their core motivations, fears, and trust in institutions. This research provides a data-driven look into the deep social fracture defining Romania's future.

In the high-stakes final round of the 2025 presidential election, MKOR conducted its most robust independent survey to date. With a sample of 3,357 respondents and advanced statistical modeling of undecided voters, we revealed how the 'silent vote' could flip the final result, demonstrating our capability to deliver deep, actionable insights in a highly volatile environment.

MKOR analyzed the expectations of construction and installations companies for 2025, focusing on investments, emerging technologies, and adapting to new requirements. Together with Uniprest Instal, we found that only 24% of companies are optimistic about 2025. Read the key trends in the construction and installations industry!

In a volatile and polarized electoral climate, MKOR conducted an independent national survey on the 2025 presidential elections. Our data revealed a significant rise in voter indecision, with nearly 50% of the electorate undecided in second-round scenarios, highlighting critical shifts in voter sentiment just days before the election.

A new independent MKOR study on the 2025 Romanian presidential elections reveals a deeply polarized and unpredictable landscape. While George Simion leads first-round voting intentions, he faces defeat in all simulated second-round scenarios against opponents like Nicușor Dan and Crin Antonescu. The research uncovers massive voter indecision, with 45% of Romanians unable to spontaneously name a candidate. This analysis explores the stark socio-demographic divide between candidates' supporters and the critical role that undecided voters and potential abstention will play in shaping Romania's political future.

Neurodiversity remains invisible in Romania’s labor market. The Autism Voice & MKOR research reveals the challenges and solutions for genuine integration in the workforce.

Sustainability is increasingly shaping Romanians’ purchasing decisions. Discover in the study “The Ethical Consumer in Romania 2025” who these consumers are, what they prefer, and how brands can win them over.

Descoperă cum valorile democratice pierd teren în fața discursurilor extremiste în România. Studiul MKOR 2024 evidențiază pesimismul în creștere, neîncrederea în instituții și preferințele electorale ale românilor.