Goodyear Romania conducted through MKOR Consulting, a satisfaction survey of its customers.

Within the survey, we asked the 100 most important Goodyear clients what they think about the services they received, and what suggestions for improvement they have.

goodyear customer satisfaction

There is always room for improvement, and when a company sends this kind of message by conducting a satisfaction survey, this aspect itself increases clients satisfaction!

satisfaction-survey-goodyear-tyres
GoodYear Tyres

The study was designed to discover possible improvements for the Client Service department, by interpreting the answers regarding complaints, and also analysing suggestions.

An important component was represented by the clients positive feedback, that helped to identify those attitudes or actions of the company that weight more towards them.

The recommendations given in the research report were used to improve the target departments, as well as for restructuring existing services, increasing customer satisfaction.

Target market

  • Romania

Methodology

  • Structured phone interviews (C.A.T.I. method)
  • Comparative result analysis between extern and intern clients
  • Conclusions and recommendations

Website

Client testimonial

We have designated MKOR to conduct a thorough survey of our customers’ satisfaction. The final reports provided us with extremely useful recommendations for future improvements, as well as for eliminating the risk factors. As a project manager on behalf of Goodyear, I was impressed with the fruitful and pleasant collaboration with Corina’s team.

— Svilen Stoyanov, Customer Service and Supply Chain Representative, Goodyear Dunlop Tires Romania & Bulgaria