BSG Amanet & Exchange firstly used the services of MKOR Consulting in early 2020 to conduct an annual market audit. The audit aims to objectively determine, based on publicly available data, the position of our client on the pawn and exchange market in Romania.
Additionally, the analysis of the competitive environment enabled us to identify the strengths of BSG Amanet & Exchange, compared to other players in the market. They substantiated the positioning strategy and were used in the promotional messages of BSG Amanet & Exchange.
Competitive Analysis of the Pawn and Exchange Market
In order to identify the customer’s position in the sectors in which it operates, it was necessary to prospect the market by accessing the latest publicly available data (Ministry of Public Finance and the National Trade Register Office).
The competitive analysis included all the economic operators that carry out activities specific to pawning and currency exchange (according to NACE classifications).
The main players were identified based on economic indicators, such as: turnover, profit, average number of employees and total number of branches in the country.
The results obtained from desk research enabled us to identify the most important players in each segment of the targeted market and confirmed the dominant position of the client.
The Research Objectives
In this research, we considered a set of objectives to help inspect the market and identify the customer’s position among competitors:
- Competitors analysis and market positioning of BSG Money Exchange in the top companies from the currency exchange segment;
- Identifying the strengths of the company and translating them into appropriate messages for marketing campaigns.
Methodology
Target market: Romania
Research method: Desk research
Sources: Ministry of Public Finance, National Trade Register Office etc.
About BSG Amanet & Exchange
BSG Amanet & Exchange is one of the top currency exchange and pawnshop companies in Romania, owning over 130 agencies in 27 counties. With a team of over 450 specialists BSG provides services that satisfy customers from all the available locations on a daily basis. The customers benefit from services such as pawning, sales, currency exchange and bank transfers via Western Union.
Contact us for your competitive analysis project
Do you also want to know where you stand on the market in which you operate? A competitive analysis study can help you gather all the relevant information for your company. However, you still haven’t decided who’s going to conduct the study for you?
If you think we can help you, we, the MKOR specialists, assure you that:
- We will choose the right methodology to achieve your objectives,
- We will conduct the project at a high quality level,
- The end results will exceed your expectations.
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MKOR studies during the COVID-19 pandemic
The COVID-19 pandemic impacts consumption behaviors in ways that are difficult to predict. In this context, MKOR consultants are up to date with the latest recommendations of the global research community regarding new approaches that can be used in predicting consumer behaviors.
Similarly, MKOR conducts its own research projects on the impact of the Coronavirus pandemic both in the case of the general population and the business environment. You can download these studies for free from the website section dedicated to Public Research.
