Public Research Reports, Whitepapers and Market Analysis

Seven in ten Romanians (70%) use AI in 2026, but only 2 tools out of 11 on average. What MKOR's study reveals about perception, trust and AI's impact at work.

Pessimists rose from 74% to 87% in three years, and optimists halved. What 12 quarters of MKOR data reveal about the economy, prices, jobs, and trust in institutions.

7 in 10 Romanians abroad rule out returning home in the next 12 months - yet 61% are already investing in Romania. MKOR's 2026 study shows exactly which conditions would change this community's decision, and how you can build policies, products, and communication strategies that are relevant to them.

62% of Romanians are still undecided about sustainable consumption – a segment you win through direct product experience, not abstract green messages. The 2026 MKOR study translates data into concrete directions for positioning, distribution, and communication for your brand.

1 in 3 Romanian employees plan to quit. MKOR's Employee Sentiment Romania 2026 finds pay rises have halved in two years, team morale has hit a three-year low, and workload keeps climbing for the third year running.

Forget everything you thought you knew about Black Friday. Impulse has been replaced by strategy. The new MKOR study on Black Friday 2025 trends busts myths and shows that 93% of shoppers plan their purchases in advance, with an average budget of 2046 RON.

Why do Romanians avoid the dentist? Our latest study reveals that beyond costs, the decision is driven by a vicious cycle of fear and procrastination. We found that there isn’t just one type of patient, but four distinct profiles. Discover who Romania’s dental patients really are—and what motivates or holds them back from taking action.

The back-to-school season is driven by more than just budgets. Our 2025 study reveals that while parents plan an average 450 RON spend, their biggest concern is bullying. We analyzed consumer behavior, shopping channels, and the anxieties shaping this critical retail period.

In a climate of proposed tax hikes, MKOR conducted an independent study on Romanian public sentiment. The findings are clear: 3 out of 4 citizens distrust the state's ability to spend money efficiently and demand that privileges be cut before any new taxes are implemented. This report provides a data-driven look at a broken social contract.

MKOR’s Employee Sentiment 2025 shows rising pressure on Romania’s workforce: only 4 in 10 received raises, workloads intensified, and 7 in 10 would switch jobs for higher pay. Download the report.