The client wishes to develop an innovative digital solution, an online platform, through which users can upload official documents (medical contracts, utilities, legal acts, etc.) and quickly obtain an associated risk assessment.
With functionalities encompassing the roles of a lawyer, legal counsel, accountant, and notary, this application aims to provide a simple, fast, secure, and reliable tool, saving time and resources.
This project aims to validate the concept and analyze the Romanian market to determine genuine consumer interest, adoption potential, and a competitive and accessible pricing model. This stage is crucial for confirming the opportunity and adjusting the launch strategy.
Research Objectives: How does the market react to a document evaluation platform?
The study focused on concept testing prior to full development, aiming to assess:
- Initial reaction and attractiveness: how appealing users find the idea of such a platform
- Purchase intent: how willing they are to pay for such a service
- Suitability to consumer needs: what features they would like the document analysis report to have
What are the benefits of a concept testing study before developing a digital platform?
Before investing significant resources in developing and promoting a digital-legal solution, it is extremely important to understand user expectations and concerns. MKOR supports you by conducting market research studies so you can:
- Avoid making assumptions: we help you confirm if real needs (speed, reduced costs, security) coincide with the perceptions and behaviors of your target audience.
- Optimize your development budget: prioritize functionalities with the greatest impact, reducing the risk of building unused modules.
- Position yourself against the competition: clarify your offering compared to traditional services and identify elements that can become distinct advantages (friendly interface, flexible pricing, 24/7 support).
About the Market Study
For this project, MKOR conducted a quantitative study using an online survey (CAWI), targeting a stratified sample representative at the national level.
- Project Type: Concept Testing
- Methodology: CAWI (online survey)
- Target Market: Romania
- Target Audience: Stratified sample, nationally representative, based on gender, age (18–55 years), and geographical distribution according to the latest INS data
About the Client
The client is an entrepreneur interested in innovation in the legal-tech field, dedicated to developing solutions that democratize access to legal consultancy.
Through this automated document evaluation platform, the client aims to transform how individuals and companies interact with legal processes, providing a fast and efficient alternative to traditional services.
Contact us for your own marketing research
Discover your clients’ authentic perspectives and transform your brand with MKOR! If you want to know what clients think about your brand and how you position yourself against the competition, MKOR is your ideal partner.
With 12 years of experience in the Romanian market, we are an agile, dynamic, and adaptable market research agency, tailored to your project’s requirements.
We understand the importance of precise information and are here to provide you with up-to-date data about your consumers. Explore the Clients & Case Studies section to learn more about our portfolio and the expertise we bring to each project.
Want to validate your ideas with data? MKOR Agile Research is the solution
Do you want to test a product idea, understand real client needs, or identify growth opportunities in a constantly changing context? Agile Research by MKOR offers you a flexible, fast, and results-oriented research framework.
With an approach adapted to agile methodologies, we collect data directly from consumers in a short time, so you can validate and adjust business decisions in real-time.
What are your advantages?
- Speed and flexibility: you get results in a few days, not weeks. Ideal for dynamic contexts or quick decisions.
- Action-oriented focus: insights are presented clearly, with immediately applicable recommendations.
- Continuous testing and validation: you can run multiple research sprints as your product or service evolves.
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