Gain Your Competitive Edge: Access Relevant Data in Record Time and Turn It Into Powerful Marketing Strategies. Leave Traditional Research Behind and Embrace Agility.
Test Ideas
Quickly and efficiently test new concepts. Get direct feedback from consumers to improve your products and services before launching.
Validate Products and Services
Validate your offerings in record time. Identify strengths and growth opportunities to adapt to market demands.
Obtain Strategic Data
Get precise data to make informed and strategic decisions. The rapid response time allows you to stay competitive in the market.
MKOR Agile Research – Transform Your Questions Into Opportunities for Success
Enhance your business performance with fast, precise, and nationally representative data. Choose MKOR Agile Research to make informed decisions, powered by data that reflects the entire population, keeping you ahead of the competition.
Contact us today and start benefiting from the advantages of efficient and agile research.
How Can MKOR Agile Research Help You Quickly Obtain Market Data for Strategic Decisions?
- Adapt Quickly to Market Changes: Gain essential insights into emerging trends and adjust your strategies in real-time.
- Instant Access to Customized Data: Leverage our micro-studies and personalized reports to have critical information at your fingertips.
- Ensure Your Products Meet Customer Needs: Rapidly test and validate new products and services to guarantee they fulfill client demands.
- Stay Competitive in the Market: In a hyper-competitive environment, differentiate yourself by continually refining products and services based on up-to-date data.
- Develop Tailored Marketing Strategies: Use the insights gathered to create effective and competitive marketing strategies that resonate with your audience.
How Do You Know if You Need Agile Research?
- You have a few key questions and need quick answers to make informed decisions.
- You want to quickly validate an idea for a product or service.
- You need precise data to improve your marketing campaign.
- You want to better understand the preferences of your target audience.
- You’re looking for an accessible and efficient solution for market research.
MKOR Agile Research is ideal for small entrepreneurs who need fast and precise data to make smart decisions, as well as for companies in Retail, FMCG, Financial Services, Healthcare, Technology, Manufacturing, and Branding & Marketing agencies.
Does that sound good? 👇
How Does Agile, Omnibus-Style Research Work in Syndicated Research?
- Needs Identification: We establish key questions and research objectives, ensuring national representativity.
- Not sure what to ask? The MKOR team helps you formulate the right questions to maximize value.
- Data Collection: We use fast and efficient methods to gather relevant and nationally representative data.
- Analysis and Reporting: We deliver clear, actionable insights, representative of the entire population, segmented by generation, gender, region, profession, and income level.
Fast, Accurate, and Nationally Representative Data for Strategic Decisions
Flexibility in Your Questions
Ask any type of questions, open-ended or closed, tailored to your specific research needs, with the expert support of MKOR, of course.
Adaptability to Market Changes
Gain access to real-time, representative data for scenarios like testing a new product, gauging the reception of a recent communication campaign, or understanding unmet market needs regarding a particular product or service.
Cost-Efficiency
Pose 3-5 questions and receive responses from 1,000 Romanians, across 10 demographic segments, giving you complete insights and precise targeting.
How Does the Agile Research Process by MKOR Work?
Defining Your Objectives: We work with you to clearly establish the research goals, ensuring the right questions are crafted from the start.
Crafting the Questions: We formulate research questions in a clear and relevant way, designed to get you the answers that matter most.
Analyzing the Data: Our team processes and analyzes the responses, transforming raw data into meaningful insights.
Delivering Actionable Results: We provide research outcomes in an easy-to-understand format, ready for you to implement strategic decisions
Agile Research is for you if:
⏱ You need fast data to make informed decisions.
💡 You want to validate product or service ideas before launching.
🏷 You're looking for an affordable and efficient market research solution.
📊 You want to better understand customer preferences and behaviors.
📈 You need clear, actionable results in a short amount of time.
What do our clients think about working with us?
Monica Florea – Fondatoare Up Generation
Company number 1 in market studies in Romania, for me the best. I admit that I have only had one other intersection in the field of market studies, besides MKOR. But you are – Exemplary! And especially passionate about your field. I congratulate you for the way you deliver solutions and present your work.
The positive experiences I have had previously with MKOR, the proposed approach (methodology), the professional approach (the form of the offer, communication), the quality of the advice received during the bidding stage, have led me to choose to work with you.
What I liked most about our collaboration is the way you pay attention to the client, trying to encompass the entire need and deliver beyond expectations. Your concern for work done impeccably. The presentations are easy to understand and well structured. And the video in which Cori presented the final results is further proof that you are exemplary. Bravo to you!
Larisa Lazea – Gogiu și Asociații Law
We recommend MKOR with full confidence. They have demonstrated a deep understanding of our specific needs, delivering pertinent information. Their professionalism, flexibility, and commitment to customer satisfaction have been evident at every stage of the collaboration.
The punctuality and transparency with which they managed the project were remarkable, giving us the confidence that we can rely on them for future projects.
Our experience with MKOR has been exceptional and we recommend them without reservations for any needs related to market studies and professional analyses.
Sebastian Mahu – Head of Asset Management Iulius
The MKOR study is a barometer we refer to annually, a test we eagerly await to see if the team’s effort has achieved the expected results.
We are pleased that we managed to remain market leaders in the past year. The good numbers give us energy to create new relevant projects, but we are also very attentive to sources of dissatisfaction and make efforts to resolve the issues reported by the public.
Răzvan Căzănescu – TBF Founder
I want to thank Cori and Alex, the founders of MKOR, who made the study on Romanian employees possible.
We gave them only one month to conduct the study, link the data, and produce the statistics, and they were worth every penny.
And the maturity that Corina has demonstrated throughout our collaboration, I have nothing but words of praise. That is why we will try in the future to create a stronger partnership and to conduct together the studies Romania needs, but no one is willing to pay for them.
Andreea Bușe – Avis Marketing Manager
Am avut în echipa MKOR cel mai bun partener posibil. Încă de la prima întâlnire cu Corina, am fost impresionată de pasiunea ei. A urmat întâlnirea cu echipa, un exemplu de profesionalism și determinare.
Concentrerea pe obiective, disciplina în execuție și asumarea rezultatelor au fost ingredientele succesului în proiectul nostru comun.
Recomand MKOR ca un partener serios și de încredere.
Boost Your Business Performance with Precise Data for Strategic Decisions
Choose MKOR Agile Research for informed decisions based on representative data from the entire population, helping you stay ahead of the competition.
Contact us today and leverage the expertise of the MKOR team.
Increase Your Media Visibility with MKOR Agile Research
Partnering with MKOR not only provides fast and accurate data, but it also opens doors to impressive media exposure. Our studies are frequently picked up by reputable publications, boosting your visibility and strengthening your brand’s presence in the market.
Research conducted with us gives you a competitive edge through high-quality PR coverage.
Choose MKOR Agile Research to benefit from valuable data and extended media exposure.
Check out some recent press mentions of MKOR studies. For more information, visit our press page.
Frequently Asked Questions about MKOR Agile Research
Partnering with MKOR provides you not only with fast, precise data but also with full support throughout your research project. We understand you may have questions about how our method works, the timeline of the process, and the real value it brings to your business.
That’s why we’ve compiled a list of FAQs to help you understand the unique benefits of Agile Research and how you can leverage it to your advantage.
If you need further assistance, we’re here to help!
What Types of Market Research Can Agile Research Offer?
Agile Research is a flexible market research method that allows you to ask up to 9 targeted questions focused on a specific research objective. With this service, you can conduct quantitative studies, such as:
- Concept Testing: Assess the potential of a product or service idea before launch.
- Consumer or Purchase Behavior Analysis: Understand why and how consumers choose certain products or services.
- Brand Benchmarking: Compare your brand’s performance with that of competitors.
- Customer Satisfaction (NPS Score): Measure customer loyalty and likelihood to recommend.
- Brand Awareness: Gauge brand recognition and understanding in the marketplace.
- Trend Analysis: Identify and anticipate shifts in consumer preferences and behaviors.
Our sample is nationally representative, providing insights that reflect the majority opinion. Results can be segmented by criteria such as age, education, income, gender, and marital status, ensuring you reach your target audience with precision.
What Are the Advantages of Agile Research Compared to Traditional Market Research Methods?
Agile Research offers a range of distinct advantages:
- Enhanced Flexibility: Tailor your questions to meet specific needs, with the ability to adjust your research as you go.
- Fast Delivery Times: Receive actionable insights in approximately one week, empowering you to make rapid decisions.
- Lower Costs: Benefit from a more cost-effective budget compared to traditional studies without compromising data quality.
- Quality and Precision: Get the same high standard of data quality as traditional research, but in a fraction of the time.
- Adaptable Methodology: Need more in-depth insights? We can adapt our methodology to meet your exact requirements.
Agile Research is designed to move at the speed of your business, delivering the insights you need to stay ahead, faster and more affordably than ever before.
What Types of Companies is Agile Research Suitable For?
Agile Research is perfect for any company seeking rapid access to market data to shape and refine its business or marketing strategy. Whether you’re a startup or a large corporation, our service offers:
- Adaptability: Tailored to meet the specific needs and goals of your company.
- Versatility: Applicable across diverse industries, from retail and FMCG to financial services and technology.
- Customization: We provide tailor-made solutions, regardless of your size or the sector you operate in.
How Long Does a Typical Agile Research Project Take?
A research cycle usually takes around one week. Our process is designed to be straightforward and highly efficient:
- Minimal Effort Required from You: We handle everything—from research design to delivering the final reports.
- Focus on Strategic Decisions: You can concentrate on interpreting results and implementing data-driven strategies.
What Are the Costs Associated with Agile Research?
Costs depend on the number and complexity of the questions you need answered. Agile Research is designed to be cost-effective, offering solutions tailored to your budget.
To get detailed pricing and take advantage of our promotional offer available until the 20th, sign up or get in touch with us today.
What Results and Reports Will You Receive at the End of an Agile Research Project?
At the conclusion of the project, you’ll receive:
- Comprehensive Reports: Actionable data, in-depth insights, and strategic recommendations presented in a clear, easy-to-understand format.
- Demographic Analysis: An Excel file with detailed analysis for each question, including segmentation by demographic criteria.
- Interpreting Results: Comments and conclusions that guide you in understanding and applying the insights effectively.
How Does MKOR Ensure the Quality and Accuracy of Data Collected via Agile Research?
Quality and accuracy are top priorities for us, achieved through:
- Validated Research Methods: We use industry-tested techniques and tools.
- Experienced Team: With over 12 years of expertise in the Romanian market, our dedicated researchers ensure top-quality insights.
- Extended Respondent Panel: Access to a panel of over 60,000 respondents, one of the largest in the country, ensuring representative and diverse data.
Can I Customize My Research Project to Fit My Company’s Needs?
Absolutely! Agile Research is highly flexible and can be tailored precisely to meet your specific goals. Use it for:
- Testing new product or service ideas
- Evaluating brand perception
- Analyzing existing products and services
Our team will guide you in formulating questions and defining objectives, ensuring you get maximum value from your research.
How Can You Use Agile Research Data in the Coming Months?
The insights you gain can empower you to:
- Plan effective campaigns: Strategize early for Black Friday, Cyber Monday, or holiday promotions based on real consumer behavior insights.
- Fine-tune your marketing strategies: Adapt your messaging and communication channels to resonate powerfully with your target audience.
- Drive innovation and stand out: Spot fresh market opportunities and launch products or services that directly address current consumer needs.
How Can I Sign Up, and What Are the Next Steps?
- Join the Interest List: Click on the “Join Interest List” button on this page.
- Personalized Consultation: A dedicated team member will reach out to discuss your goals and requirements.
- Kickoff the Project: Together, we’ll finalize research details and begin the data collection and analysis process.
What is an Omnibus Survey and How Does it Work?
An omnibus survey is a study where multiple clients submit their own questions to the same pool of respondents. Key benefits include:
- Cost Efficiency: Costs are shared among participants, lowering the investment for each.
- Speed: Data collection occurs simultaneously for all clients, accelerating the process.
- Flexibility: Each client receives responses to their specific questions, ensuring confidentiality and relevance.
This is an ideal solution for businesses seeking quick, cost-effective insights tailored to their unique needs.
How Can MKOR Agile Research Help You Stay Competitive in the Market?
With Agile Research, you can:
- Anticipate Trends: Access up-to-date insights on consumer preferences and behaviors to stay ahead.
- Quickly Adapt Strategies: Respond swiftly to market changes, relying on concrete data to guide your adjustments.
- Reduce Risks: Test and validate your ideas before committing significant resources, ensuring smarter investments.
Can I Target Specific Population Segments with Agile Research?
Absolutely. We can focus research on precise segments, such as:
- Specific age groups
- Geographic regions
- Income or education levels
- Particular behaviors or interests
This segmentation delivers deeper insights, enabling you to tailor your marketing strategies with precision.
What Data Collection Methodologies Do You Use?
We employ modern and efficient methods:
- Online Surveys: Fast and diverse access to a broad sample.
- Telephone Interviews: Ideal for reaching population segments less active online.
- Representative Sampling: Ensuring data accurately reflects your target audience.
Our methodology is precisely tailored to meet the objectives of your project, providing you with reliable and actionable insights.
How Can I View a Sample Report or Results Ahead of Time?
We’re open to sharing access with you!
Access Sample PDF Research Report
Access Sheets with Descriptive Analysis
If you join our interest list, you’ll receive sample deliverables of everything you get when working with us.
What if I Don’t Know Exactly What Questions to Ask?
No worries. Our team is here to help you:
- Clarify your research objectives
- raft relevant and well-structured questions
- Maximize the value of the insights you gain
We’re with you every step of the way to ensure your research delivers the answers you need.
Can You Gain PR Benefits with MKOR Agile Research?
Absolutely! One of the key advantages of collaborating with MKOR Agile Research is the chance to gain significant media exposure. Our studies are frequently picked up by top-tier publications, providing:
- Enhanced Brand Visibility: Media appearances boost your market presence and attract potential clients.
- Reputation Building: Publishing your results in respected media channels establishes credibility and positions you as an industry expert.
- PR and Marketing Opportunities: Use this media coverage to promote your business and generate new leads.
How Can MKOR Help Me Publish Results in the Media?
With extensive experience in media relations, we can help you:
- Craft Impactful Press Releases: We assist in creating clear and compelling messages that capture journalists’ attention.
- Distribute Results to Key Publications: Our network ensures broad media coverage by connecting you with relevant outlets.
- Manage Media Interactions: We support you in preparing for interviews and public appearances, enhancing your media presence effectively.
What Concrete PR Benefits Have Other Clients Gained by Working with MKOR?
Many of our clients have achieved:
- Appearances in National and International Publications
- Increased Brand Awareness
- Positioning as Thought Leaders in Their Industry
For example, our studies have been featured in top publications like Forbes, Adevărul, Europa FM, and Ziarul Financiar, amplifying our clients’ messages and extending their reach and influence.
We’ve Been Conducting Research for 10+ Years
We are an innovative market research agency.
We help visionary entrepreneurs achieve their growth potential through data.
We provide a clearer picture of your company's potential, as well as the challenges it faces.
Agility and empathy in business are our superpowers.
Learn More About Agile Research on the MKOR Research Blog
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