Your marketing team is most likely already using technological resources in its activity, but what they need to do as marketers is to expand their horizons and understand the important role they play in a business.
2018 in marketing is about technology, millennials, and making the right choices for business needs.
Digital marketing is a dynamic field where change is the leitmotif. Change means adapting to market needs and demands, but also streamlining the way we choose to respond to them.
The development of technology and the fact that it is increasingly accessible in terms of learning and costs have led to its spread among both marketers and consumers.
New challenges bring new opportunities (see the section on GDPR). Marketers can take advantage of them by keeping a few aspects in mind.
Download the “Digital Marketing Trends” White Paper
The purpose of this white paper is not to generate a moment of FOMO (Fear of Missing Out).
As you read, you may realize that you are behind on some technologies or that you didn’t even know that millennials can influence consumer behavior so much. Monitor the evolution of new technologies, but don’t forget that technology must serve consumers and not the other way around.
Thorough Research
We dedicated several good days to researching the content of this white paper and ensuring that you receive relevant information.
We aggregated information obtained from specialized publications, from the blogs of major gurus in the field, from marketing webinars, from conferences we attended in 2017 and, of course, we extracted data from our own studies.
This white paper presents the digital trends that will define the field of marketing in 2018. The trends are about already known technologies that will experience growth this year (for example, Artificial Intelligence), as well as novel elements such as voice searches.
What are the Trends of 2018?
If 2017 was about the expansion of how consumers use smartphones and flirting with VR, AR, and 3D printing, in 2018 we will see how these intersect and how they will energize marketing.
This year, the trends that have already emerged in the last two years will continue and intensify: we will have more video content, more personalization, more storytelling, more AI and VR, and more Big Data.
We are dealing with consumers equipped with smartphones and smart gadgets, connected to the Internet, but with less and less free time available. Consumers are open to responding to those who speak their language, in the environments they prefer, and in real-time.
In the white paper that you can download for free, you will be able to learn about the following trends, each accompanied by at least one example:
Megatrend: Multisensory
- Augmented Reality (AR)
- Virtual Reality (VR)
Megatrend: Artificial Intelligence (AI)
- Chatbot
- Wearables
- AI-assisted Personalization
Megatrend: Storytelling
- Authenticity
- Influencer Marketing
- Video Content
Megatrend: Omnichannel
- Showroom & Pop-up Store
- Blur the Lines
Megatrend: Economics of Caring
- Civic Marketing
- Prosumerism
Megatrend: Big Data
- Voice Searches
- GDPR
Megatrend: Smart & Minimalist Lifestyle
- Hygge & Marie Kondo
- Fit-vacations
Why should you keep trends in mind?
Technology creates new opportunities. For example, in retail we are dealing with chatbots, facial recognition, image recognition, and robotics. All of these provide marketers with information to train Artificial Intelligence and thus deliver personalized and geographically localized experiences, impressing their customers.
These trends should not be seen as a must-have, but must be understood and filtered through the critical sense of the marketer who ultimately chooses those technologies that support their business objectives. Therefore, before implementation, we propose several criteria that can be helpful in defining the digital marketing strategy.
Do you want to be on trend?
We, at MKOR, are up to date with the latest news in marketing, the digital world, and tech.
In this regard, we constantly develop our own studies to understand consumer needs (for example, in this study we asked consumers how they see the store of the future), but also studies through which we aim to understand industry changes (this study provides an overview of the impact GDPR has on Romanian companies).
Download these studies for free from here, and if you have any questions, don’t hesitate to write to us here!
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