Public Research Reports, Whitepapers and Market Analysis

MKOR Consulting aimed to celebrate Romania's 100 years the best way it knows how: through a study that puts Romanian products in the spotlight.

What defines Romanian Leaders? Which are the main traits and lifestyles of the Romanian leaders? What habits do they adopt, what type of personality and what values do they posses? Moreover, is there a link between talent, GRIT, passion and potential for success in leaders?

This research uncovers different directions of classic retail versus the online fashion retail. Also, you can see an exclusive analysis of digital trends that consumers crave for.

The Country Brand Ambassadors Guide is a useful tool for those looking to expand abroad and learn from the best. The guide uses a series of indicators to measure brand popularity and the level of media promotion.

Researching the target market, according to three-quarters of the main decision-makers in Romanian companies, helps find answers to questions about clients, competitors and the business landscape.

2018 in marketing is about technology, millennials, and making the right choices for business needs. These trends should not be seen as a must-have, but must be understood and filtered through the critical sense of the marketer who ultimately chooses those technologies that support their business objectives.

Download the study to find out how informed Romanian companies are regarding the changes brought by GDPR. The study reveals how well small, medium, and large companies in Romania have prepared to implement the new data protection regulations.

MKOR is preparing for the 2017 summer vacation in its specific way, namely with a new market study. In the following, we present some of the conclusions of this study, with the rest of the information available upon request.

Employee Wellness programs are a key component in attracting top talent, maintaining well-being, and building employee loyalty.

In June 2016, MKOR Consulting conducted market research aimed at identifying the main consumption habits of online fashion retail customers, alongside the expectations and behaviors of the retailers themselves.