Steve Jobs used to say that “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” This is only true and valid when you are Steve Jobs. For the rest of us, business is done on well-trodden paths, and that is because there truly are business opportunities that research provides.
Even if you innovate through the nature of your business, there are a series of steps you must take to ensure your customers’ satisfaction. You can measure it, grow it, discover it, feel it, get your hands on it –only through research.
Whether it is scientific and created by experienced people, or designed in-house, intuitively, research among customers will always help you discover a series of new opportunities for your business, which you will learn for free from your customers.
In the end, both they and you will be happier.
We are proud to have just completed such a project with one of our clients, who had exactly this kind of openness.
After two months of work, the results obtained provide them with a multitude of new tools they can use to innovate, being the first on the market with what they are about to do.
