On Thursday, January 30th, our colleague Corina Cimpoca was live on the Vector show on BiziLive TV. Together with the show’s host, Constantin Paraschiv, she discussed the following topics:
- The Importance and Impact of Market Studies;
- The competitive advantage of competitor analysis;
- Mystery Shopper and Satisfaction Studies;
- Customer Experience: Trends in 2020
MKOR on BiziLive TV
MKOR spoke during the Vector show, through our colleague Corina Cimpoca, about several topics of interest both for entrepreneurs and for the Business Development, Marketing, or Sales departments of large companies.
During this interview, Corina also revealed a few business secrets that formed the foundation of the MKOR brand, which could help you too, whether you are just starting out or are already an established name in the industry.
The Importance and Impact of Market Studies
As much as we like to believe that market studies are a vital element for a business, in reality, the importance of a market study is justified depending on the type of company. Corina explains during the show which types of businesses should consider such a study.
In addition, our colleague talks about how MKOR responds to requests that are not suitable for such a study: what does she recommend, and what advice does she offer to those who don’t necessarily need or don’t have the budget for a market study?
Corina also states that a market study is ideal:
For a business that is already stable, has cash flow, and knows what to expect [de la viitor]. For a business that has a series of already clear operations, a market study can be extremely useful.
The importance and benefits of such a study are described by our colleague during the interview, supporting the statements with specific examples from projects in the MKOR portfolio.
The Competitive Advantage of Competitor Analysis
Next, you can watch the interview to find out the answer to the question on the lips of all entrepreneurs, big and small:
Is competitor analysis a competitive advantage?
Corina will explain the benefits offered by this type of research, as well as our future plans regarding the services we offer relevant to competitor analyses:
Micro surveys with a focus on improving consumer experience (implicitly also conversion rates, lowering advertising costs, personalizing experiences, etc.).
And because business advice is precious especially when you are just starting out, you can listen to our colleague sharing our approach to projects, the questions we ask ourselves in order to evolve, and what our recipe for success is.
Shall we give you a hint? It’s Corina’s motto 🙂
Be better than yesterday, not better than them.
— Corina Cimpoca
Mystery Shopper and Satisfaction Studies
And because it’s not just us who want to be better than yesterday, we have clients who want to find out how well they perform in their relationship with their own customers, and to whom we offer mystery shopping and satisfaction study services.
By watching the interview, you will find out how a mystery shopping study is conducted, as well as the most important key findings from the industry.
Customer Experience: Trends in 2020
In the end, Corina talks about the most important trends to watch in 2020, for improving consumer experience. She will answer the question:
Why is it good, for your business, to offer consumers experiences that matter?
Furthermore, you will find out what study we are preparing for the year 2020, and who it is addressed to. We will use the MKOR Panel for it and we will offer clients access to a dashboard that offers access to the analysis of collected data, in real time.
Thus you can figure out if you are one of those who need such a continuous study, which offers you access to live data from your industry.
In addition, Corina also talks about the Consumer Confidence Index – an indicator for adjusting expectations regarding the forecast offered by the consumer, unique in the research industry 🙂 Stay tuned for more details regarding this subject.
Why Corina’s recommendations?
Because she has over 13 years of experience in marketing & research and because she emphasizes the concept of empathy in business. Because she has evolved, over time, going through all the states an entrepreneur can have, without losing her passion for business and research.
Because she knows what the secret to success is:
If the team is not motivated and does not come to work with pleasure, you cannot evolve as a business.
— Corina Cimpoca
Because she always seeks to improve the business from the inside out.
You can watch the entire show below 🙂
