Consumer Profiling Research for Data Driven Growth
MKOR can provide strategic data about the socio-demographic profile of your consumers as well as business competitors
Discover the Consumer Profile for Your Market Sector. We Transform Data into Actionable Results.
Demographic Profiling
Uncover the vital demographic segments for your niche: age, gender, education, income, family life, and more. Know your audience intimately to tailor your approach with precision.
Purchasing Behavior
Unearth the buying behaviors that drive your market: purchasing frequency and budget, preferred channels, and the motivations behind every decision.
New Opportunities
Identify the attitudes and preferences shaping buyer behavior: brand perception, values, personality traits, tastes, and preferences. Turn insights into strategy, and opportunities into victories.
Consumer Profiling Studies – Buyer Persona, straight from the source
What is a Consumer Profiling Research?
Gain a deep understanding of your target profile
A consumer profiling study helps you segment your audience into groups with similar characteristics. This ensures that the marketing and sales strategy is tailored to the requirements, demographic profile, needs, and lifestyle of consumers.
Consumer profiling through research means understanding the needs, behaviors, and preferences of consumers in order to create value through personalized products and services. Knowing the target profile leads to better segmentation and strategic allocation of acquisition resources.
Speak the language of each consumer segment
Learn relevant details about who your customers are and how those targeted by your products and services think. We assist you in defining consumer personas that tell a story that resonates with them.
What questions does a Consumer Profiling Research answer?
Gain insights into consumer segments
- What are the consumer segments for the company's products or services?
- What are their needs, desires, behaviors, and motivations regarding purchases?
- What actions can the company take to attract and retain them?
- What are the preferred brands of your consumers and competitors?
- What are the potential segments to become your customers?
- What are their purchasing channels?
Understand buyers in the target market: how they make decisions?
- What determines their choice of a particular product/service?
- What prevents them from choosing a particular product/service?
- What do consumers think about the brand & competitors?
- What preferences do they have?
When should you Research Consumer Profiles?
Profiling Research frequency
Consumer profiling studies aim to help you get an overview of the segments of interest for your business. These can be conducted on a one-time basis, periodically, or continuously (evergreen).
The recommendation from MKOR experts
The recommendation from MKOR experts is to continuously profile customers to understand the evolution of psycho-demographic segments even as it occurs.
Methodologies used for Profiling and Segmentation Studies
Survey
Focus Group
Ethnography
In-depth Interview
What do you receive as part of a Consumer Profiling Study?
Concrete results and strategic recommendations. You have access to all project deliverables:
Research report
Interactive dashboard
Topline report
Raw database
Questionnaire script
Activity reports
Don't have time to wait? See what profiling data you can access instantly.
We help you obtain profiling data about both your customers and competitors for informed business decisions.
We establish the objectives together.
We understand your company's needs and together we establish the research objectives. Based on these, we choose the profiling research methodology.
We obtain data directly from the source.
MKOR experts take action and gather the most relevant data. Regardless of the company's field, you will learn about the profile and attitudes of consumers.
You receive actionable recommendations.
We take responsibility for the results of our studies and guarantee their validity. Our reports are interactive, easy to understand, and provide insights for business growth.
We have been conducting research for over 10 years.
We are experts in market research for profiling, dedicated to a common purpose: providing relevant data for those who choose us as partners. We are motivated by:
Challenges of clients
Actionable results
Meaningful projects
Passion
Perseverance
Continuous development
See what Consumer & Buyer Personas Studies we have conducted.
Within the research portfolio, you will find descriptions of the buyer persona projects we have worked on so far👇
11+
Years of experience in research studies for profiling
250+
Successfully delivered research projects
75+
Served clients from industries such as Retail, FMCG, and many others
They trust us ♥
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