Agile Research: The solution to maximising the success of your Black Friday campaign… or any campaign you plan to launch! 😉
Black Friday has become one of the most anticipated shopping events of the year, for both consumers and companies.
Last year, according to the MKOR’s market research on Black Friday shoppers, 6 out of 10 Romanians planned to make a Black Friday purchase, and 8 out of 10 had set a dedicated budget, compared to only 20% in 2022.
For businesses, Black Friday is a major opportunity to increase sales, retain loyal customers, and attract new consumer segments. Last year, eMag alone sold over 700 million euros worth of products in Romania, marking a 26% growth compared to the previous year.
Today, Black Friday is more than just discounts; it’s a phenomenon that requires strategic planning, significant investments in marketing and logistics, and a deep understanding of consumer behaviour.
MKOR helps you succeed during this period by offering access to data-driven insights, providing a competitive edge through in-depth market analysis and actionable consumer insights.
Increasing Competitiveness and the Need for Data-Driven Strategies
Each year, the number of companies participating in Black Friday grows, making the competition even fiercer.
One of the main challenges for companies is quickly adapting to customer demands and anticipating their needs:
- Which products will be the most sought after?
- What are customers’ price expectations?
- How can you differentiate your offers from those of the competition?
- What factors influence consumers to buy a particular product—or to skip it?
All these questions require answers based on concrete data.
How Agile Research Can Help Prepare Your Black Friday Campaign
Agile Research supports companies with quick and efficient market research solutions, providing access to relevant insights in a very short timeframe.
In just one week, you’ll have access to data collected from 1,000 respondents. This means you’ll gain the opinions and experiences of both your consumers and non-consumers, representing the national population.
Here’s how Agile Research can help you maximize Black Friday success:
Identifying Consumer Preferences
With Agile Research, you can pinpoint exactly which products and services are most desired by consumers. Additionally, you’ll gain insight into the reasons that drive them to buy and the factors that may hold them back from making a purchase.
Market Segmentation
Agile Research leverages market segmentation to identify consumer groups with the highest purchase potential. This allows companies to create personalized offers and targeted marketing campaigns tailored to the specific needs of each consumer segment.
Still not convinced? With any research you conduct through us, you’ll receive a bonus of 10 free questions on criteria like age, gender, marital status, education, and income. Data interpretation is carried out based on these socio-demographic factors.
Testing and Adjusting Marketing Campaigns
In the run-up to Black Friday, it’s crucial to test marketing messages and assess their impact. Agile Research enables you to rapidly test a variety of messages and offers, helping you identify the ones with the most significant influence on consumers.
Analyzing Prices and Offers
With Agile’s market research, you can gather data on consumer price expectations and how your prices compare to those of competitors. This insight helps you adjust your pricing and offers optimally, ensuring you attract more clients effectively.
Harness the Power of Data to Ensure a Successful Black Friday with Agile Research
There’s still time to take advantage of our promotional offer—sign up on our interest list or request a direct quote.
Agile Research – The Solution for Analyzing Black Friday Consumer Behavior
Black Friday consumer behavior can be unpredictable. Consumers expect significant discounts and are increasingly discerning about which products or services to purchase. This means companies need to adapt quickly to these shifting demands.
Market research conducted prior to Black Friday can help your company anticipate which products will be in high demand and ensure that your preparations are on point, including stock and supply chain readiness.
Attractive offers and price discounts are essential, but they’re no longer enough on their own. To stand out, your company needs to provide a complete experience that includes high-quality services, fast delivery, and effective communication with customers.
Well-thought-out marketing and promotional strategies ensure that your messages are clear and tailored to the general public. With Agile Research, you can better understand which elements resonate with consumers, enabling you to optimize your Black Friday offerings to attract them more effectively.
Through in-depth data analysis of consumer buying behavior, you’ll be better equipped to respond to the needs of every consumer segment, from product preferences to expectations of delivery and service quality.
Sign Up Now and Benefit from the Exclusive Launch Offer of Agile Research!
Don’t miss the chance to access this fast, efficient, and affordable solution for market research!
If you sign up on the launch list now, you’ll automatically receive the promotional offer—a valuable advantage that allows you to gain relevant insights about your consumers in a very short time and at a competitive price.
Sign up today and stay one step ahead of the competition!
