Introduction
MKOR is preparing for the 2017 summer vacation in its specific way, namely with a new market study.
Since spring is the time when most Romanians plan their vacation, we considered it the right time to find out their preferences regarding summer recreation.
In the following, we present some of the conclusions of this study, with the rest of the information available upon request.
Download the study now to see all the information presented.
Romanians’ Vacation Preferences
The ranking of Romanians’ preferences includes equal proportions of both tourist destinations in Romania and abroad.
Mamaia remains at the top of the preferred resorts for tourists, followed by Greek and Bulgarian ones.
Of the Romanians choosing to go on vacation this summer, 20% are excited about the Greek coast. The destinations they are going to visit are coastal resorts, islands, or some even prefer the capital – Athens.
2016 is considered by tourism industry representatives as the best of recent years for the Romanian seaside. 2017 promises to be more profitable from this point of view. According to our study, Romanians who have already planned their vacation have a 33% higher budget.
Study Respondents
The respondents of the “Summer Vacation 2017” tourism market study are 46% men and 54% women, mostly from urban areas.
The sample of 1,155 respondents is representative at a national level, online.
What will you find out from the report?
The tourism market study, Summer Vacation 2017, reveals:
- The criteria based on which tourists choose their vacation destinations;
- How many Romanians going on vacation use travel agencies and how willing they are to recommend them to those close to them;
- The sources of information and who makes the final decision in purchasing the vacation;
- The budget allocated for this year’s summer vacation;
- The NPS Score of travel agencies;
- How many days Romanians have booked for vacation this year;
- Who they will travel with;
- What type of hospitality service they prefer.
