Launching a new product on the market is a critical milestone for any business.
It’s a moment where development, marketing, and sales efforts converge to make a significant impact on the market and consumers. However, without adequate market research, there’s a risk that your launch may not reach its full potential.
Market research is crucial at every stage of the process, and one of the most efficient ways to achieve this is by leveraging MKOR’s Agile Research service.
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Sign up for our interest list to take advantage of the launch offer.
In the upcoming period, we will finalize our offer, and by joining the list, you’ll have priority over companies who contact us later.
It’s important to join the list because initially, we’ll be able to work with only 10 companies.
Agile Research helps you gain insights about your product directly from potential consumers, reaching over 1,000 respondents nationwide. This market research micro-study allows you to ask 3-5 questions to gather immediate market feedback.
The main goal of such a study is to enhance your product by identifying issues, improving key characteristics, and enhancing user experience. Moreover, you’ll receive demographic analysis of respondents, tailored for each question you ask.
By applying these insights from Agile Research, you can adapt your product to meet consumer needs. This approach ensures your product aligns with the desires of your target audience, positioning you for a successful market entry.
Market and Consumer Analysis
Identifying your target market and gaining a deep understanding of consumer needs are the first steps in launching a new product. MKOR Consulting’s Agile Research service accelerates this process through quick and flexible data collection on market and consumer insights.
Understanding the market and the consumer can serve as the initial step for product development and concept testing. Testing is vital as it allows you to avoid significant investments in developing a product without assurance of its acceptance by consumers. With Agile Research, you can test different product versions or marketing messages before the official launch.
To illustrate the importance of direct market data access, here’s an example of research conducted by us for the fashion brand NISSA. The MKOR team carried out an in-depth study focused on consumer perceptions of the brand and products.
This process included collecting direct feedback from clients regarding their shopping experience and preferences, allowing NISSA to identify the strengths and weaknesses of their offerings. One standout feature was an innovative digital tool aimed at increasing online store sales. This study took about 15 months, yielding well-targeted results through a single research objective—a similar approach can deliver precise insights for your brand.
Here are 5 sample questions that you could ask through Agile Research to understand consumer perceptions of your product:
- How do users evaluate the product in terms of its features and performance?
- What strengths and weaknesses does the product have from the users’ perspective?
How do these compare to those of competing products? - What improvements would make the product more appealing to users, based on their feedback?
- What specific needs and preferences do users have regarding the product?
- What are the decisive factors for users when choosing to buy a particular product?
Imagine the impact of having clear answers to these questions, backed by real market data, to launch your product successfully. Or perhaps you’re introducing a new service—knowing how to tailor your approach could make all the difference (we can even help you refine the questions for optimal results).
Competitor Analysis with Agile Research
When launching a new product, competitor analysis is a crucial step. Agile Research enables you to continuously monitor competitor activity and adapt to market shifts in real time. In a dynamic market where consumer preferences evolve rapidly, the ability to gather up-to-date competitive insights gives you a powerful edge.
Imagine your competitors release a similar product. Agile Research can help you collect vital feedback on their product, identify their weaknesses, and shape your strategy to highlight your product’s strengths—giving you a clear advantage even before launch.
Here are 5 critical questions to consider when analyzing competitor products:
- What key features and functionalities do competitor products offer? (Detail each one for a thorough understanding.)
- How is the competitor product positioned in terms of price and perceived value?
- What are consumers saying about the competitor’s product, and how can this feedback influence your own product development?
- What are the weaknesses of the competitor’s product that you can capitalize on?
- What unique elements could differentiate your product and bring fresh value to the market?
Marketing and Launch Strategy
As launch day approaches, you need updated insights to make swift, data-backed decisions. Agile Research empowers you to test your marketing campaigns before a large-scale launch, allowing you to pinpoint and refine any ineffective messages or communication channels.
For instance, with Agile Research, you can test various advertising messages to quickly discover which ones resonate best with your target audience. This enables you to optimize your marketing campaign, maximizing launch impact and attracting the highest number of potential customers.
Market-based testing is essential to fine-tune your marketing strategies and enhance the shopping experience, ensuring your products are well-aligned with consumer needs and driving higher customer satisfaction.
Post-Launch Analysis
After launch, Agile Research remains an invaluable tool. Tracking your product’s performance in real time and gathering consumer feedback allows you to respond promptly to emerging issues and make necessary adjustments. This way, you maintain high customer engagement and satisfaction.
For example, if you notice that product sales are below expectations, Agile Research can provide valuable insights into the reasons behind the decline, enabling you to adapt your marketing strategy or enhance the product to meet consumer demands.
👉 Sign up today on our intent list to access the special launch offer for Agile Research.
Agile Research – The Study That Delivers Statistically Significant Data with a Significantly Lower Budget
Launching a new product is complex, but using a flexible and rapid research service like MKOR’s Agile Research can make a major difference in your launch success.
By continuously collecting and analyzing market data, Agile Research enables you to make informed decisions, quickly adjust your strategy, and minimize the risks associated with introducing a new product.
No matter your industry, Agile Research keeps you a step ahead of the competition, helping you launch products that truly meet consumer needs and desires.
But what exactly is Agile Research? It’s a micro-study service where we tackle 3-5 targeted questions to provide you with actionable insights on specific aspects of your product (or service) launch.
For example, MKOR conducted a loyalty and behavior study for Romania’s largest shopping mall, AFI Cotroceni. The primary objective was to understand consumer perceptions of the brand and conduct a qualitative assessment of the customer experience.
The insights our team delivered revealed valuable data for optimizing the mall’s communication strategy and pinpointing key areas for improvement.
Direct Benefits of Market Research:
- Enhanced customer experience through tailored offers and services
- Quick adaptation to market changes to stay competitive
- Optimized marketing with more efficient and targeted campaigns
- Increased retention through more effective loyalty programs
- Informed strategic decisions backed by solid data
In Agile Research, your questions are strategically focused on a single, high-impact research objective, such as testing a proposed concept for rebranding or identifying market needs for your upcoming product launch.
With Agile Research, you have access to a variety of research options, quick results, and a much more affordable price compared to traditional studies.
👉 Sign up today on our intent list to take advantage of the special launch offer for Agile Research.
