VTEX Romania is a provider of eCommerce solutions, part of the global VTEX group, and organizer of European Digital Commerce (read more about the event and the data we presented as speakers).
The company wanted an in-depth understanding of the local eCommerce market, to identify the challenges and trends imposed by the COVID-19 pandemic, and the marketing tools used to overcome these challenges. In this sense, the company mandated MKOR to carry out a study on the local eCommerce market.
Technologies and solutions implemented by Romanian e-businesses
This study aimed to identify the main solutions and technologies that eCommerce companies are implementing to develop and promote their online presence, as a result of the challenges imposed by the COVID-19 pandemic.
To obtain such data, we applied a mix of research tools, the online questionnaire (CAWI) and the telephone questionnaire (CATI), to collect data directly from the source: representatives of eCommerce companies in Romania.
The information thus obtained facilitated the outline of the eCommerce market characteristics, as well as the profile of local e-businesses.
We displayed the data in an interactive Business Intelligence dashboard, which allows filtering e-businesses in the country according to different criteria, providing detailed insights for the relevant segments.
Research objectives
The main objectives of the study aimed at:
- Benchmarking the most popular and used eCommerce platforms and their conversion rates
- Identifying the marketing tools used in promoting online stores
- Identifying the level of satisfaction regarding the eCommerce solutions available, the criteria by which they were chosen, their differentiators and weaknesses, as perceived by customers
- The impact of COVID-19 on eCommerce, the evolution of e-businesses and operational KPIs implemented following the pandemic
About the research
This study involved primary research, collecting data directly from the source through online and telephone opinion polling.
- Target market: Romanian eCommerce market
- Type of research: quantitative
- Research tool: online opinion survey (CAWI), telephone opinion survey (CATI)
- Target audience: N=over 200 retailers, who carry out online trade activity
About VTEX
VTEX is an international player providing solutions for brands and retailers in over 38 countries to optimize time-to-market and online development.
Contact us for your project
At MKOR, any study is a new challenge that we approach with passion and professionalism because we know that data is a resource you can always rely on.
We collect valuable information directly from the source (consumers, competitors) and turn it into actionable recommendations for our partners.
Tell us if we can help you too! We, the MKOR team of consultants, assure you that:
- We will choose the right methodology to achieve your goals, taking into account the macroeconomic and social context.
- We will carry out the project at a high level of quality.
- The results you will receive in the end will exceed your expectations.
Your company’s next project is a video call away, contact us!
MKOR studies in the context of market uncertainty
Recent experiences (pandemic, war in Ukraine) have made us feel that uncertainty is the only constant, and real-time access to market changes can make all the difference.
That is why, at MKOR, we respond to the need for data anchored in the current reality through a live market analysis and report in Romania – Consumer Trends.Live. This complete market intelligence tool is the only resource that constantly provides data on the analyzed markets, no matter what happens.
Gain the competitive advantage with market data, which you can find even as they happen, with a single click in our interactive dashboards!
