About MKOR
Experts in strategic market research and email automation services
75% of companies in Romania carry out market studies, especially to substantiate strategic decisions, according to research carried out by MKOR Consulting.
Latest research & business automation articles
From Idea to Certainty: How a Market Study Validated a Legal-Tech Platform and Defined the Launch Strategy
An entrepreneur with an innovative legal-tech idea needed to validate market demand. MKOR conducted a concept testing…
Research by MKOR: The End of Impulse Buying? How the Black Friday Romanian Consumer Really Looks Like in 2025
Forget everything you thought you knew about Black Friday. Impulse has been replaced by strategy. The new MKOR study on…
MKOR Study: Only 1 in 10 Romanians Practices Active Prevention. The Rest Visit the Dentist Out of Fear or Pain
Why do Romanians avoid the dentist? Our latest study reveals that beyond costs, the decision is driven by a vicious…
What Is Brand Tracking? A Complete Guide to Monitoring Your Brand’s Health
Your brand is your most valuable asset, but are you monitoring its health? Without consistent tracking, you risk losing…
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