About MKOR
Experts in strategic market research and email automation services
75% of companies in Romania carry out market studies, especially to substantiate strategic decisions, according to research carried out by MKOR Consulting.
Latest research & business automation articles
The Year 2025 for MKOR: 12 Studies with National Impact, The Most Accurate Electoral Poll, and Presidential Recognition
2025 was the ultimate test of rigor for MKOR. In a year marked by uncertainty, we delivered the most accurate electoral…
From Idea to Certainty: How a Market Study Validated a Legal-Tech Platform and Defined the Launch Strategy
An entrepreneur with an innovative legal-tech idea needed to validate market demand. MKOR conducted a concept testing…
Research by MKOR: The End of Impulse Buying? How the Black Friday Romanian Consumer Really Looks Like in 2025
Forget everything you thought you knew about Black Friday. Impulse has been replaced by strategy. The new MKOR study on…
Visitor Behavior and Attitudes Study for IULIUS Shopping Mall
The purpose of the study was to evaluate the competitive position in local retail markets and understand…
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