MKOR Research: The Bucharest We All Want – Greener, Cleaner, and More Sustainable

MKOR has recently researched Bucharest residents’ preferences for the future of their city.

An increasing number of residents desire a greener, cleaner, and more sustainable urban environment, with a particular emphasis on reducing pollution.

As environmental issues become increasingly important, 7 out of 10 respondents indicated that their top priority is transforming the city into a greener space, with more green areas and better air quality.

Less crowded than now, fewer cars in traffic, more green spaces around residential areas, reduced pollution, and greater peace and safety. – Man, 54 years old, Bucharest

For Bucharest residents, the most important aspects related to their city are:

• Environment and Sustainability – 70% of respondents
• Infrastructure, Urban Planning, and Mobility – 60%

Women and Urban Sustainability

The study shows that environmental and sustainability issues are especially important to women, who appear more concerned about urban quality of life. This highlights a strong desire among women for a cleaner, more eco-friendly Bucharest.

„A clean city with organized transport, plenty of cultural events, lots of green spaces, efficient public officials, and no unnecessary bureaucracy.” – Woman, 60 years old, Bucharest

This trend reflects a broader pattern, as women show heightened sensitivity toward environmental, ethical, and health issues, according to the “Ethical Consumer” study.

Transportation Mobility and Infrastructure: A Top Priority

Improving mobility and transportation infrastructure is another major priority, highlighted by 60% of respondents, especially those under 42 years old with higher incomes.

These individuals envision a city that promotes active mobility, develops efficient multimodal transport, and, in some cases, constructs elevated roads to ease traffic flow. “Let it be 95% two-wheel traffic,” says a 36-year-old man from Bucharest, reflecting the desire for infrastructure better suited to bicycles and motorcycles.

„Let 95% of traffic be on two wheels. Dedicated lanes for motorcycles and bicycles, along with parking spots, should be established. Convert existing infrastructure primarily for public transport and two-wheel vehicles, with just a single lane for cars.

Where possible, plant trees and greenery—even on buildings. Ensure there is a metro line serving the entire city and its surrounding areas. And on the Dâmbovița River, let people use boats as a mode of transport.” – Man, 36 years old, Bucharest

Promoting active mobility, like cycling and public transportation, helps reduce pollution and improves air quality in the city.

A Bucharest that facilitates active mobility is healthier, less congested, and offers residents a more enjoyable quality of life.

Developing an efficient multimodal transport system—integrating various options like metro, buses, trams, and bicycles—ensures smoother, more flexible mobility, allowing people to choose the most efficient way to travel based on their needs.

Building elevated roads and other innovative infrastructure solutions can help alleviate traffic congestion, providing alternative routes and reducing common bottlenecks during peak hours.

Balanced Urban Development

Beyond the need for green spaces and infrastructure, Bucharest residents also desire a more balanced approach to urban development. They seek a city with less chaotic construction and a stronger focus on restoring and preserving historic buildings.

Construction without a well-defined urban plan not only harms the city’s visual appeal but also negatively impacts its functionality, leading to increased congestion, decreased quality of life, and a loss of community cohesion.

A well-thought-out urban plan can prevent uncontrolled city expansion and help create well-structured public spaces that meet community needs. This approach requires rigorous planning for new developments, balancing residential, commercial, and industrial areas, and integrating transport and green spaces in a cohesive manner.

A stronger emphasis on the restoration and preservation of historic buildings is crucial for protecting the city’s cultural heritage. Restoration not only preserves cultural legacy but can also revitalize certain urban zones, transforming them into tourism or cultural and recreational spaces.

Quality Public Services and Strong Communities

Quality public services, including those related to health and education, are also top priorities for the residents of the capital.

A well-equipped and accessible healthcare system helps prevent diseases, reduce mortality rates, and improve quality of life. In a large, densely populated city like Bucharest, it is essential for hospitals, clinics, and health centers to be properly equipped and provide fast, efficient services to all citizens.

Education, in turn, is another key pillar in the vision of an ideal Bucharest. Well-funded schools and universities, qualified teachers, and updated programs offer students not only the knowledge needed to succeed in the job market but also the skills to contribute to community development.

For Bucharest, investments in education are crucial for creating future generations capable of leading and administering the city effectively.

Furthermore, fostering a sense of community spirit is seen as essential for enhancing the urban living environment.

Cleaner, less crowded, more vibrant, with more well-ventilated and well-maintained public transport options, and well-equipped schools and universities. — Woman, 21 years old, Bucharest

Community spirit is expressed through initiatives that encourage social interaction, cooperation, and active citizen participation in city life.

Whether through cultural events, volunteer projects, or supporting common causes, these actions help strengthen social bonds and foster a sense of security and belonging.

In a cleaner, less crowded city with well-managed public transport, residents are more inclined to engage in community life and participate in group activities, contributing to the improvement of the urban environment.

Culture, Technology, and Accessibility

While cultural and leisure aspects are especially important to those over 59, young people in Bucharest equally desire a vibrant city with abundant educational opportunities.

An urban environment that grants citizens access to diverse cultural events—such as festivals, concerts, exhibitions, and theater performances—creates a city that fosters creativity and innovation.

Bucharest, a financial hub with many recreational spaces and parks for leisure. — Woman, 37 years old, Bucharest

Additionally, there is a strong interest in transforming Bucharest into a “smart city,” especially among higher-income individuals who recognize the potential of technology to enhance urban living quality.

An intelligent city leverages advanced technologies to manage resources efficiently, reduce energy consumption, and optimize infrastructure, creating a healthier and more sustainable urban environment for all residents.

Gen Z and the Ideal Bucharest

Economic development and cost of living are particularly important aspects for Generation Z, who aspire to live in a city that provides professional opportunities and an affordable lifestyle.

A city with more green spaces, numerous cultural and educational opportunities, and a more accessible job market. – Woman, 19 years old, Bucharest

In a large, dynamic city like Bucharest, they seek an economic environment with well-paying jobs, advancement opportunities, and an affordable cost of living that allows them to live comfortably without significant compromises.

Accessibility and inclusivity are also essential for individuals with lower incomes and Millennials, who desire a friendly and open city that welcomes all social groups.

Social inclusion means having policies and programs that support the integration of all residents into community life, regardless of income, age, or cultural background.

The MKOR study thus reflects the diversity of desires and aspirations that Bucharest residents hold for their city’s development.

From a cleaner, greener environment to more efficient infrastructure and balanced urban development, the residents of the capital envision a modern, eco-friendly Bucharest that offers a high quality of life and equal opportunities for everyone.

Details About the “Ideal Bucharest” Research: From Sustainability to Innovation

• Sample Size: 712
• Sample Characteristics: Representative by gender, age, and geographical distribution
• Target: General population of Bucharest, ages 18 to 65
• Research Method: Opinion survey (CAWI)
• Instrument: Questionnaire
• Approach: Online, via MKOR’s Consumer Panel

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