This year’s edition will focus on digital transformation and the effects it has on us as individuals, as a society, and especially on organizations within the economic environment. MKOR founder, Corina Cimpoca, will be a speaker during the two days where the main trends in the business environment and the opportunities and challenges generated by the phenomenon of technologization will be discussed.
About the concept of “micro-moments” and UX
In this context, Corina will specifically address the idea of “micro-moments” – from insight to business opportunity on Wednesday. In 2016, one trend stood out predominantly: the development and definition of mobile as part of our lives.
A coherent content marketing strategy, relevant to the mobile environment, can make the difference at the shelf for the customer.
The second topic that the founder of MKOR Consulting will address is related to a field so necessary for digital marketing, namely UX or User Experience.
Because in digital marketing, as in market research, we tend to look for statistics, Corina will present different approaches through which, as marketers and entrepreneurs, we can create memorable user experiences.
Corina Cimpoca is results-oriented
Corina Cimpoca is a professional with over 10 years of experience in marketing and market research. Corina graduated from the Faculty of Political Science at UBB Cluj-Napoca, holds a Master’s degree in PR from the same university, and an MBA from Cotrugli Business School.
Throughout her career, she has collaborated with several organizations as a marketing and PR manager and has initiated several entrepreneurial projects.
Corina has been involved in 6 start-ups so far: some were successful, from others she learned. The experience of the businesses she developed serves her every day in the consulting projects where she collaborates with her clients.
Business Days is a platform for communication, information, exchange of ideas, education, and opportunity generation for the Romanian business environment.
The goal of Business Days is to contribute significantly to creating a healthy entrepreneurial culture and to energizing the business environment in our country.
To follow the speakers’ schedule and Corina’s progress, you can directly access the event website.
