We are living through the first pandemic of the last century, and this has changed our lives in all its aspects. For the vast majority of Romanians, the Coronavirus epidemic means a change of plans for this year’s Easter.

The latest MKOR study analyzes how Romanians will spend Easter. Thus,

  • 86% of Romanians will spend Easter with their immediate family, partner, and children, with whom they usually live
  • 1 in 10 Romanians will not respect the limitations imposed by the authorities and declare that they will spend Easter with their extended family and friends
  • 80% of Romanians feel an above-average fear regarding the probability of being infected with the new coronavirus

How we spend Easter this year

9 out of 10 Romanians will spend Easter at home this year, in response to the Coronavirus (COVID-19) epidemic. People will spend Easter with their partner, children, or even alone. 3% of Romanians will not celebrate Easter at all this year.

However, 11% of Romanians state that they will spend the Easter holidays with extended family or friends with whom they do not live. These are mostly pupils and students who usually return home during this period.

Fear of a possible infection with the new coronavirus

80% of Romanians feel an above-average fear regarding the possibility of being infected with the new coronavirus. Of these, half are people with above-average incomes, and 43% have higher education.

The least worried categories are pupils and students and people with below-average education (primary and vocational school).

At the population level, the fear of the possibility of infection with the new coronavirus is moderate (4.18 out of a total of 7 points). Among professional categories, workers are the most worried. They are also the most exposed to risk, as the nature of their work does not allow them to work from home (75% cannot work from home, according to the study published by MKOR Consulting on April 2nd).

Easter in Romanian culture

Easter has a special significance in Romanian culture, and the decision to spend this holiday away from family and loved ones is a difficult one. Missing family and the inability to visit family members, friends, or partners is painful these days, more than ever.

However, most Romanians have understood that it is better to stay home, for their own safety and for those around them.

About the study

The study represents wave 2 of a series of research projects conducted by MKOR Consulting to track the evolution of the coronavirus (COVID-19) epidemic’s impact on the Romanian population. The report published after the first wave can be accessed for free here.

This study was conducted between April 13-16, 2020, on a sample of 1703 respondents, representative at the national level based on gender, age (18+), and geographical distribution. Confidence level 95%, maximum error +/-2.3%

Find out more!

We, MKOR Consulting, put our own advice into practice and try to always stay up to date with the latest innovations in marketing, technology, and business.

That is why, in addition to projects carried out for the specific needs of our clients, we conduct our own studies and market reports. We are pleased to offer the data obtained through research to anyone who wishes to access it, free of charge. It is our way of giving back to society.

Are you curious to find out more? You can explore our portfolio or, if you would like to collaborate, write to us about your ideas.