Content marketing is one of the newest trends in online communication. Why? We will see in the following.

If until a year or two ago it was enough to indiscriminately list your site on business directories and add “relevant” keywords in bulk, the situation has changed with today’s much smarter Google.

Now it understands what you write, the information you convey, and how relevant it is for those who visit your site or blog. Your site’s Quality Score depends on how much you manage to impress the search engine.

Thus, to appear in the top Google search results, you must meet a number of conditions, and the most important one is to have quality content.

What does this mean?

Users who enter your site are customers or potential customers, whom you must attract through what they find when they visit you. They are looking for original articles, infographics, or photos; we are all tired of copies.

Content marketing

A study by the Content Marketing Institute shows that 91% of marketers today use content creation tools to attract traffic to their sites (79%), to attract new customers (74%), or for lead generation (71%).

The most frequently used content creation tactics are social media posts, website articles, newsletters, blog posts, case studies, videos, articles on other sites, events (workshops, seminars), educational studies (white papers), or webinars (live online seminars).

To have credibility, the content you create should refer to sources (bibliography), be confirmed by third parties (customers, consumers, partners, or institutions), and be relevant, of course.

As a tip, you can use titles like “The X rules to follow for success”. People love shortcuts, and titles of this kind suggest that if they do the X things you suggest well, they will be successful.

For content inspiration, I recommend looking “in your own backyard” first for funny / success stories. They are original and bring your customers closer, letting them see your human side. Their tone should be the one adopted by your brand in general, to maintain a unified identity.

You can also get inspiration from the competition (usually to avoid sending the same messages), from customers (what interests them), or from international industry players.

The subject of content marketing is extremely broad, with resources on this topic becoming more numerous every day. I invite you to apply it as often as possible in your businesses; you will only reap the benefits.

Article also published on Mad3.ro