MKOR Consulting was founded in 2013 by Corina Cimpoca and has evolved from general marketing consultancy to specialized market research studies. Today, MKOR is a Market Opportunity Research agency, delivering research and consultancy services to dozens of clients (large companies, SMEs, and startups).
Currently, MKOR is pivoting toward offering specialized services in automated, personalized, performance-based, data-driven marketing. Our services now rest on three main pillars, designed to maximize the capabilities of our diverse team of experts, which we are proud of:
- MKOR Research (custom studies)
- Consumer Trends.Live (real-time consumer studies)
- MKOR Growth (automated performance-based marketing)
MKOR Consulting combines hands-on business experience, MBA-level know-how, and research expertise to provide its clients with deep insights into markets.
Since 2013, we have been delivering powerful market insights, backed by the expertise of a multidisciplinary team. We cover the full range of management consulting services and are highly flexible in understanding business contexts, ensuring we provide the best recommendations for our clients.
Each of our senior consultants has at least 10 years of experience in consultancy, marketing, or market research. If we can support your business growth, send us a message on our contact page.
Who are we?
Learn more about us
MKOR Consulting provides strategic market research, sectoral analysis, competitor analysis and consumer studies. We create data and analysis for business to grow.
The findings of our B2C and B2B research are actionable and will help you take informed decisions. According to a study by MKOR from 2018, 75% of Romanian companies are conducting market studies, helping them make achieve strategic business growth.
Moreover, the impact of market studies yields on business turnover, which increases by 29% yoy for companies that research their target market (according to “Impact of Market Studies on Romanian Companies”, 2018)
We have a nice list of
#Values that guide us
- Excellence
- Empathy in business
- Continuous learning
- Investment in people
- Transparency
Why MKOR Consulting?
See what makes us #different
Reliable consultancy
In our work, we always go for the most relevant methodology in order to accomplish the research objectives, after consulting with the client. They tell it better than us:
In regards to the study on accredited units in ecotourism, we highly appreciated your suggestion, which turned out to be more relevant to us.
— Andreea Radu, Simona Macovei, Finalists at Ecotourism consultancy research
Flexible and adaptable
Besides the fact that we meet really tight deadlines (sometimes we even amaze ourselves!), we are adaptable to new situations and unusual requests. Take a look at what our clients have to say:
Although the deadline requested by us was atypically short, MKOR answered the challenge with flying colors, delivering the final draft without delay. […] We do not see ourselves working with any another market research company in the future.
— Alexandra Șerbulescu, DUMS Design (Measuring brand notoriety for a poultry brand)
Every project is a new challenge
We constantly develop a multitude of projects (check out the Portfolio section). Some of them had a specific pattern (even though, none of it was identical), but some others took us on unknown paths that transformed us into bold explorers. Here is what one of the clients has to say about such a challenging project:
Last year, we designated MKOR to do a market survey in our industry. [..] Throughout the project, they kept us updated, communicated all the steps and drew conclusions together. MKOR, in a few words: co-workers, open, flexible, detail oriented, professionals.
— Dănuț Marinescu, Managing Partner Julien Expert
Collaborative partnerships with our clients
Every project receives all of our dedication as if it was owned by our business. We are committed towards what we do and we don’t accept projects which we can’t finish. If we are overwhelmed (we are not perfect!), we turn to specialists who help us get things done:
The final reports provided us with extremely useful recommendations for future improvements, as well as for eliminating the risk factors. As a project manager on behalf of Goodyear, I was impressed with the fruitful and pleasant collaboration with Corina’s team.
— Svilen Stoyanov, Supply Chain Representative at Goodyear Dunlop Tires (case study: Satisfaction research for Goodyear)
Creative and dedicated
Research can be a boring if one limits itself to “recipes”. That’s not us, because we have the key to unlock any kind of project. The proposed research method is often a unique, project-specific approach. In other words, no project resembles another project, and for this we have an open and creative mind at the service of our clients. Here’s what they say:
We didn’t expect someone would put their heart into a market research in such way […]
— Mihai Zaharia, Finalist at Produs în Țara lui Andrei (case study: New product research for Bunicel)
Multi-disciplinary team
Our consultants’ academic and professional background is diverse, creating a unique mix, offering customized solutions, with the specifics of the project in mind, instead of standard answers. We aim to be our clients’ trusted partner, not just a research agency.
MKOR put in a few words: agile, professionalism and quality. I recommend MKOR’s personalized services, you will certainly have the best by your side!
— Florin Alexandru, Finalist Produs at Țara lui Andrei (case study: Opportunity research for a fish restaurant)
Committed throughout the whole project
In other words, we stick to the budget, we stick to the deadline and deliver actionable results. Thus, we respect our clients and our own work. We stand by our findings.
The research report you delivered is very useful for our company in making its entry on the market. We now comprehend the real customer needs and we can adapt our marketing plan. Fine work and, at least for me, passionate. Congratulations! The recommendations and conclusion are VERY USEFUL.
— (case study: Apiary tourism opportunity research)
Results that exceed expectations
Each study is designed to meet all research objectives, with something extra. During the analysis we go through all con-joints possible in order to identify the most stirring information. The client receives only the latter, the most relevant for their business.
Our collaboration has brought us more than we had hoped for and has raised our future expectations. In two words: Underpromise – Overdeliver.
— (case study: Measuring brand awareness for a poultry producer)
Friendly and actionable reports
We condome overwhelming reports consisting in hundreds of slides, with crooked analysis, hard to follow charts and so on. For all of these, we have Excel spreadsheets (which you receive as well). Our reports have a friendly approach, are easy to navigate, with data properly interpreted, relevant conclusions and applicable recommendations.
The final reports cover detailed results of all researches, while the recommendations helped us to develop the marketing & communication strategy according to our target audience needs. — Marketing Manager at Sun Plaza, CBRE Romania
— (case study: Shopping mall customer insights research)
Trust and respect
We are the only agency that has a close relationship with its panel members. We keep growing this personalized relationship through feedback and direct interactions. Following each survey, we receive hundreds of feedback messages from our excited respondents. Here’s what the members of the MKOR panel community have to say:
I had an interesting experience. Frankly, the survey was long, but I had no thought when will it end because the questions were interesting and I enjoyed answering it. It was not boring at all and I found it useful even to me, in the sense that I recalled my shopping list and what stores currently have offers. I’m glad I could help you and wish you to be successful in what you do! — Monica
Our excellent team
Get to know us better
founder
Cori Cimpoca, MBA
Cori is the founder of MKOR Consulting and a professional with over 13 years of experience in marketing and market research. She is personally involved in every project at MKOR, managing most of them.
Cori is an ESOMAR member and graduated with an MBA from Cotrugli Business School. She has a master`s degree in Public Relations from UBB Cluj-Napoca and a degree in Political Sciences from UBB Cluj-Napoca.
Throughout her career, she collaborated with several organizations as a manager and initiated various entrepreneurial projects, from which she learned one essential lesson: empathy in business.
Cori is passionate about reading business books, personal development and strategy in general. When she is not at the office, she spends time with her children and her husband.
Her motto: “Don’t compare yourself to others. Compare yourself to the person you were yesterday.”
digital genie
Alex Cimpoca
Alex is a specialist with over 16 years of experience in digital marketing, personal publishing projects, entertainment, e-commerce, lead generation and SEO. All of this sprinkled with some programming skills, just enough to make things work.
At MKOR he handles everything that is digital: the website of the agency (including the SEO strategy), marketing automation, community management, MKOR proprietary panel and online studies. In addition, he implements many automations, tech-hacks, and formulas in Google Sheets.
He joined the team as an external consultant in 2014 and since 2016 he has been a business partner.
Alex has a master`s degree in Managerial Information Systems from the Romanian-American University and a degree in Managerial Informatics.
Throughout his career, he worked with several organizations as an independent marketing collaborator and he initiated many entrepreneurial projects, from which he learned one essential thing: the customer perspective (business empathy).
Alex is passionate about skydiving, Performance Marketing, SEO, User Experience, Cryptocurrencies, and vaping. When he is not working, he spends time with his children and his wife, a happy family being what he wishes for besides professional development
His motto: “I am happy, and I feel good.”
senior consultant
Mădălina Iorga, Dr.
Mădălina is a communication specialist with 10+ years of experience in various projects from academia to NGO or educational and tech startup.
In September 2020, Mădălina joined the MKOR team. She believes that the best practices in communication start “in-house”. Thus, apart from community management or content marketing projects that she coordinates for the clients, she also makes sure that the MKOR story is passed on with warmth and honesty.
Since she has a PhD in Communication (2015), research remains one of Mădălina’s passions. Therefore, she is also involved in the research projects undergone by the agency, where she makes use of both her investigative and analytical skills (especially in terms of qualitative data).
However, regardless of the projects she is part of and the challenges she faces, Mădălina knows that (almost) anything can be acquired. So, she never says “I don’t know”, but “I don’t know yet”.
She finds her energy next to the people that she best resonates with. She enjoys biking and gardening (even on the balcony), and her favourite readings are psychology related.
Her motto: “Ex nihilo nihil fit.“
market research consultant
Bianca Balea, Dr.
Bianca is a consultant at MKOR, with extensive expertise in quantitative research and data analysis.
Starting with 2018 she joined MKOR and she uses her expertise in designing research and developing the tools for data gathering, but foremost in analyzing quantitative data and disseminating results by using complex analysis, attractive and easy to follow visualizations.
Bianca holds a PhD in Sociology since 2012, with a thesis addressing digital inequalities among children in Romania, part of the EU Kids Online International Project, where she analyzed the relationship of children with new media technologies.
She is passionate about everything related to children’s education, understands the shortcomings of the current educational system in Romania and she researches alternatives that work in other states, which value the individuality of each child and produce internationally recognized results. To follow her passion, Bianca opened her own business, MakerKid – a space for education based on STEAM interests.
Her motto: “If you’re not prepared to be wrong, you’ll never come up with anything original.” – Ken Robinson
researcher
Mihaela Nicolae
How would you describe yourself in a short sentence?
I am someone who enjoys listening and helping others. Humor defines me, so I always try to bring a smile to the faces of those around me.
What is your educational background?
I graduated with a bachelor’s degree from the Faculty of Sociology and Social Work, University of Bucharest, and I am currently pursuing a master’s degree in Public Opinion Polls, Marketing, and Advertising at the same faculty.
What did you do before joining MKOR?
I joined the team in 2022, at the end of an internship program within the organization, and since then MKOR has been the perfect place for me, allowing me to grow personally and professionally every day.
What is your role at MKOR?
At MKOR, I work as a Researcher, and my activities are a mix of quantitative and qualitative research. Working with people, an inexhaustible resource, makes every project I take part in a new challenge.
What are you passionate about?
Beyond data visualization and analysis, my greatest passion is football, so I spend my free time watching matches and playing FIFA.
Your motto:
Funny one: “The difference is made by the motivated person. What I did yesterday is no longer valid today. I start from scratch, proving once again that I’m the best!” – Hagi
junior researcher
Mihaela Malion
How would you describe yourself in a short sentence?
I am ambitious and perfectionist by nature, communicative, creative, and cheerful.
What is your educational background?
The most recent degree I earned is a Master’s in Marketing Research from ASE Bucharest. I also graduated from the Faculty of Marketing at ASE.
What did you do before joining MKOR?
Before MKOR, I worked for two years at a sailing school (Redlotus Offshore Sailing), where I was involved in both marketing (communication campaigns, PR, social media, website, etc.) and sales.
What is your role at MKOR?
At MKOR, I work as a Junior Researcher, contributing both to qualitative research projects and to quantitative projects (descriptive analyses, charts, reports, OpenQs).
What are you passionate about?
I am passionate about people and the way they see the world, their experiences, and their lives. I enjoy discovering their stories and studying their behavior and attitudes, because I believe that in life you don’t have time to experience everything yourself. By listening to the stories of those around you, you can learn how you want to live and how to grow into a better version of yourself each day.
In general, I am passionate about art (drawing, painting, crafts, or online illustration), traveling and discovering cultures, and reading. I am also passionate about Japanese culture and history, the Japanese language (I have studied it for 4 years), as well as anime and manga.
Your motto:
“Life is growth. If we stop growing, technically and spiritually, we are as good as dead.” – Morihei Ueshiba
junior researcher
Marian Ungureanu
How would you describe yourself in a short sentence?
My name is Marian, I am 23 years old, and I am a master’s student in Public Opinion Polls, Marketing, and Advertising at the University of Bucharest. During the week I work at MKOR and attend classes, while on weekends I do event photography. It may seem like I have little free time, but I firmly believe that a busy schedule is the key to continuous growth.
What is your educational background?
I graduated from the Faculty of Sociology and Social Work. I am currently pursuing a master’s degree in Public Opinion Polls, Marketing, and Advertising, also at the Faculty of Sociology and Social Work.
What did you do before joining MKOR?
Before joining MKOR, I worked in event photography (which I still do).
What is your role at MKOR?
At MKOR, I handle the testing and programming of questionnaires in the research platform, as well as creating reports and visual elements for them.
What are you passionate about?
I am passionate about photography, marketing, and artificial intelligence 🙂
Your motto:
Hakuna Matata
Client Service Executive
Lavinia Barbu
How would you describe yourself in a short sentence?
I am energetic and sociable, passionate about learning, and always solution-oriented. I enjoy building trust-based relationships and contributing to the success of projects through dedication and perseverance.
What is your educational background?
I graduated from the Călărași Economic College in 2015 and obtained my bachelor’s degree in Engineering and Business Management from USAMV Bucharest in 2023.
Professional experience
I worked in sales for several years before discovering market research as a field interviewer during university — an experience that opened the path toward MKOR. Since 2023, I have been part of the team, growing from an administrative role to one directly connected to projects and clients.
My role at MKOR
Currently, I am part of the Client Service team, where I coordinate research projects and client communication. I make sure operational stages run smoothly and that each project perfectly meets clients’ objectives. I enjoy being the link between clients and our team of research experts, maintaining balance between timelines, budgets, and collaboration.
What I am passionate about
I love capturing emotions through photography and discovering stories in films and books. I am fascinated by medicine and everything related to a healthy lifestyle, while animal protection is a cause I wholeheartedly support. I never turn down a sunny day at the seaside or a hearty laugh with family and friends. Nature remains my favorite place to recharge and find inspiration. 🌞📸🐾
My motto:
„Success is the sum of small efforts, repeated day in and day out.” — Robert Collier
data wizz
Radu Secuianu
He has been a Consultant at MKOR since 2018. He joined the team after completing an internship program at the agency. He is very detail-oriented and works exceptionally well with numbers.
Radu is passionate about everything related to data analysis and transforming it into clear, intelligible insights, whose essence is visible and easy to grasp. He is also passionate about aquascaping and kickboxing.
His motto: “As soon as nirvana is made an object of desire, it becomes an element of samsara.” – Alan Watts
Clients love working with our agency
We deliver deep research insights, with actionable steps, always on time. Do you want some proof? Read some testimonials, see our marketing & research portfolio and download our public research reports. You will enjoy it 🙂
Recent projects
Click on any of the logos to read the case study. We like to present each project as it is, and we don’t condone logo lists.
Let's Talk About Your Research Needs
Achieve your business objectives with MKOR. We like to step out of our comfort zone and to treat every project as a new challenge, where innovation and expertise blend for the most relevant market insights.